Is PPC Advertising Still Important in 2023
It has been said in recent years that pay-per-click (PPC) advertising isn’t as important as it once was. After all, the vast majority of all search engine traffic to websites is generated by organic searches. Yet companies continue pouring tons of money into PPC. Does it still matter in 2023? Rather than answer the question […]
How to Pick a Salt Lake City Digital Marketing Agency
Webtek Marketing, a Salt Lake City digital marketing agency, discusses what qualities a good local marketing agency should have.
5 Fundamentals Facets of PPC Marketing
Pay-per-click (PPC) marketing is a form of digital marketing that relies heavily on PPC advertising. There are 5 main things to keep in mind when planning a PPC marketing campaign.
Maintaining Site Health with a Technical SEO Audit
Much of what goes into search engine optimization (SEO) focuses on what people can actually see when they visit a site. That is not without reason. Things like quality content and a site’s readability go a long way toward generating traffic and getting people to stick around. But website owners and SEO experts should never […]
Digital Marketing Agency vs. In-House
The debate over in-house vs. professional agency marketing has been around since the early days of Madison Avenue advertising. It carried over into the digital marketing world back in the 1990s. The debate always boils down to the same thing: value. What are you getting for the amount of time, effort, and money your company is putting into marketing?
Low-Cost Digital Marketing Investments for Therapists
Webtek Marketing discusses what low-cost tactics therapists should invest in to increase their reach and exposure to potential patients.
Webtek’s Black Friday PPC Marketing Guide
Black Friday and Cyber Monday are arguably the two most profitable days for U.S. retailers. They are two days not to be missed in the run up to annual holiday sales. More importantly, they are two days to aggressively market via PPC.
Why Digital Marketing is Important for Private Healthcare Practitioners
Webtek founding partner Justin Crawmer recently sat down with the Private Practice Workshop’s John Clarke to discuss whether digital marketing is worth investing in. The two looked at it from the healthcare angle, particularly where therapy practices are concerned.
What Conversion Goals Should You Be Tracking?
When you hear the phrase ‘conversion rate optimization’, what is the first thought that comes to mind? Most business owners think about sales. That’s reasonable, but it is also wrong. What about the nonprofit that isn’t trying to sell things? Do they still have a need for conversion? Absolutely. Conversion comes in many different flavors. […]
Why You Should Hire a Digital Marketing Agency
Marketing is an integral part of doing business. In the modern digital world, companies need to implement digital marketing strategies. Doing things the way they were done thirty years ago no longer yields the best results. That leaves companies with a choice: handle digital marketing on their own or hire an agency to do the […]
