Healthcare Digital Marketing

Get more patients. Build your online presence.

The healthcare industry falls squarely into the realm of WebTek specialties. As such, we’re more than equipped to help organizations like yours succeed in the competitive online marketplace.

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WHY IS HEALTHCARE MARKETING IMPORTANT?

The world will always need doctors, hospitals, and healthcare clinics…but you shouldn’t allow that to lull your organization into a false sense of security. The competitive landscape is fierce, especially online. Healthcare SEO enables you to stand out in a massive crowd.

WebTek is no stranger to this industry: we have developed highly specialized and efficient strategies specifically for the healthcare sector. We leverage those strategies with the latest white-hat SEO practices to generate strong organic results.

A team of medical marketing experts

WebTek discusses the unique challenges and strategies for Healthcare marketing…

MEDICAL CONFERENCES

WebTek has been a featured keynote digital marketing speaker for various medical conferences, including EVOLVE, a one-of-a-kind forum that provides a learning environment for experts in the field. Our presentation touched on the following crucial components to digital marketing:

The Patient’s Journey

Using Google research data, you can follow a patient’s journey from start to finish. The right digital marketing can ensure that your organization is found at every step of the process, from the time they notice a condition and research treatments, to the decision on a provider and booking an appointment.

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Why Your Site Isn’t Converting

Learn to capture more patients! From the user experience to offer language, calls to action and highlighting your practice, improvements in your digital marketing can maximize the number of people who not only visit your site, but decide to book an appointment or submit a contact form.

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ORGANIC VS. PAID

Search engine results pages (or SERPs) generate two types of results: organic and paid. And while paid ads are an important component of digital marketing, organic results reign supreme.

PAID

These results include the ads that generally appear at both the top and bottom of the page.

ORGANIC

These results are those that make up the main body of a SERP

Roughly 10% of results come from these paid ads.

Roughly 90% of all clicks followed from SERPs are organic links

Paid results are good.

Organic results are better

The truth is, if your healthcare organization is not competing in the organic search arena, it’s not competing at all.

First-page results for chosen keywords are an absolute necessity for your business—if this isn’t happening, chances of customers finding your site through a search engine fall drastically. To ensure that this doesn’t happen to our customers, we focus our SEO efforts on three primary areas:

ON-SEO PAGE

OFF-PAGE SEO

LOCAL SEO

All three are equally important. If you are working with an SEO agency that doesn’t give proper attention to all three, it’s time to find a new agency.

ON-PAGE SEO

On-page SEO seeks to optimize every aspect of your entire website, from the home page to your blog, and everything in between. These “under the hood” elements contribute to how well any given page ranks on SERPs, and WebTek places considerable emphasis on ensuring that your site provides a positive user experience and the reliable information needed to rank highly.

TITLE TAGS

Combined with the title itself, these tags tell search engines what a given page is about and serve as the clickable headline for the search result.

METADESCRIPTION TAGS

This is a hidden tag that summarizes, in roughly 160 characters, your content for search engines.

KEYWORDS

Keywords are the primary ranking factor for search engines, and we research them extensively to guarantee competitive performance in your industry.

OUTBOUND LINKS

Also known as backlinks, these are second only to keywords in importance. We combine them with anchor text to improve search engine understanding.

SITEMAPS

Search engines love these because they make web crawling more efficient—it’s imperative that your site have a recognized site map.

ALT IMAGE TAGS

We use these to tell search engines more about the images on your site. In giving search engines more information, site SEO performance improves.

CONTENT

This determines a site’s relevance and importance to search engines, so we develop content that exceeds search engine standards.

RESPONSIVENESS

This marks the ability of a website to display properly on a variety of devices, and Google now ranks for it.

SPEED

Sites are also ranked for speed, and the faster a page loads, the more favorably Google will view it.

The nature of healthcare marketing demands that websites be packed with reliable information but still be easy to navigate. To that end, WebTek also puts effort into improving the user experience for healthcare industry websites. We want visitors to leave a client’s site knowing they had a positive experience.

OFF-PAGE SEO

Off-page SEO has a single purpose—to drive traffic that’s not a part of the search engine arena. This is critical to success in the healthcare industry, as competition is fierce. In working to achieve this, we employ a number of white-hat strategies created around the concept of outreach. These techniques include:

SOCIAL MEDIA

Social media is the most effective tool for reaching a vast audience, so we work with our healthcare clients to conduct compelling outreach on Facebook, LinkedIn, and other well-known social media sites.

OFF-SITE CONTENT

Off-site content can be as important as on-site posts and information. Guest posting opportunities enable us to create backlinks that drive traffic.

PRESS RELEASES

Skillfully crafted press releases rank very well on SERP’s, and few industries benefit from them as much as healthcare. We skillfully craft them to keep customers abreast of events, client announcements, and news.

DIRECTORY LISTINGS

Directory listings can drive substantial traffic, and it’s imperative that your healthcare enterprise take advantage of this opportunity.

REPUTATION MANAGEMENT

Our clients reap the benefits of reputation management services designed to ensure good standing and positive reviews for your organization.

Everything we do off-page is based on the concept of driving traffic to the client’s site. In healthcare, off-page SEO is critical to success. Healthcare organizations have a lot of competition, and customers do not always find sites via search engines.

LOCAL SEO

Healthcare may be a global industry, but people will always search locally when they need a doctor or hospital, and this makes local SEO an incredibly important piece of the puzzle. In short, if you’re not competing locally, you’re likely missing out on a great deal of traffic. We have a collection of tools and techniques we utilize to increase results and get your organization seen:

DIRECTORIES

These are incredibly important off-page tools for local SEO. Our goal is to ensure that healthcare organizations are listed on as man local directories as possible.

CITATIONS

Similar to directory listings, citations give visitors important information, including the name, phone number, address, and basic data for a healthcare organization.

ONLINE REVIEWS

Real reviews can boost an organization’s local profile, so we use local SEO to encourage patients to leave positive reviews on the most relevant websites.

META DESCRIPTIONS

This is the small snippet of text just beneath the title in search engine listings, and local information placed here can make your organization stand out in local, organic searches.

If your organization’s website is not competing locally, you are missing out on a ton of traffic. It makes no sense to invest in SEO if your provider isn’t working on local results. Remember, all healthcare is local in nature.

PAID ADVERTISING FOR HEALTHCARE

Yes, 90% of all search engine traffic is generated from organic results… but paid advertisements DO have a place in healthcare SEO.

The key to this? Coming up with strategic ad campaigns that produce decisive results at a reasonable cost. Pay-per-click (PPC) ads represent one way to accomplish this, and WebTek is well-equipped to help.

PPC advertising is cost effective in that you only pay when people click your ads, and each click represents a conscious decision by a consumer to learn more. So every penny you spend produces some kind of result.

We utilize PPC on both search engines and social media. With strategic keyword analysis and long-term planning, we can launch and maintain PPC ad campaigns, as well as monitor results, which enables us to work on your behalf to continually improve performance.

HEALTHCARE DATA ANALYTICS

Healthcare SEO is a long-term proposition. Overnight results won’t come with a few small keyword- or post-related efforts, but with time and dedication, we can create some pretty compelling SEO results for your healthcare organization.

Data analytics are as important to the success of our work as SEO is to yours. We can track everything from keyword traffic to how much time a visitor spends on your site, and with detailed reports that make sense of the data points, we can find out exactly what is (or is not) working for your organization.

With more than 50 years of combined experience in the healthcare digital marketing field, we’ve created an efficient and powerful SEO program that dispenses with redundant efforts and focuses on those that will bring you results.