Local Seo 

Gain Visibility & Customers in Your Local Community


Local SEO is just as its name implies: the process of optimizing web pages so that they perform well in local searches. The best way to understand local SEO and its implications is to imagine yourself doing your own local search. Perhaps you and your significant other have dinner plans. You might ask Google, “what is the best Chinese restaurant near me?”

The phrase ‘near me’ immediately tips Google off to local search. Other tip-offs include ZIP Codes, town and city names, and even street names. Web users conduct local searches more often than you might think. That is why local SEO is so important.


Here at WebTek, we understand the value of local SEO. But don’t take our word for it. Open up your computer or mobile browser and search for something locally. If you use Google, you should notice a split page of results. The top section is known as Google Snack Pack. It generally contains three listings. Underneath is a section that lists all of the standard search results.

The difference between Snack Pack and standard results is monumental. Google utilizes Snack Pack to list the top three local sites according to search engine criteria. The top three. Everything else appears in the standard organic results underneath.

Given that the first couple of results in any search get the majority of the traffic, it is imperative that your website winds up in Snack Pack as often as possible. And if not in Snack Pack, at least within the first couple of standard results.


Google Snack Pack is relatively new. The search giant engine didn’t use to display anything like it. But Google is a business like anything else. It makes money on advertising, and advertisers want results. So it is in Google’s best interests to make sure users get the most relevant and useful links with each and every search.

Putting the top three entries in a separate section for local search accomplishes that. It gives users instant access to three sites guaranteed to be relevant. This makes users happy. Users click links, which ultimately makes advertisers happy.


SEO is our business here at WebTek. We specialize in it. In terms of local SEO, we work with companies in the Salt Lake City area to get them more exposure in our community. But we also work with companies in other parts of Utah as well as Texas, California, Ohio, New York, and all across the country.

Here’s what we can do for you:

Keyword research

Our keyword research can nail down those keywords that are likely to get the best results. We can then create content around those keywords.

Citation Placement

Citations are small blocks of text that display your company name, address, phone number, etc. Citations are critical if you want your site to show up in the Snack Pack as often as possible. We place them on sites that will generate the best results.

Content Development

Content development is as important to local SEO as standard SEO. Content drives traffic, creates brand awareness and loyalty, gives a website relevance, establishes industry authority, and encourages visitors to return time and again.

Reputation Management

A company’s local reputation influences public perception. Through the use of social media, online review sites, and other tools, we help manage each client’s reputation so as to maintain a positive local image.

Guest Posting

Though guest posts tend to reach well beyond the local audience, including local references can improve local search engine results. We make extensive use of guest posting to improve local SEO.

One of our primary goals for local SEO is to make sure customers in the local community find your site when they are looking for the services or products you provide.


Mobile searches have increased commensurate with mobile phone adoption. Mobile is so prevalent these days that Google revamped their search algorithms in order to roll out a mobile-first platform in 2019. That platform guarantees that mobile-friendly sites are given preference over non-friendly sites.

In terms of search, this is big. Local searches are likely to be conducted on mobile devices – especially when customers are on the go. Something comes across a person’s mind. He pulls out his phone and immediately conducts a local search. He is not content to wait until he gets to the office.

The prevalence of mobile makes it clear that website responsiveness is a key component in local SEO. If you want your site to make it to Snack Pack, it has to be responsive. It has to be mobile friendly and fast-loading. Otherwise, your site is not going to make the top three. And if it is not in the top three, there is no hope of making Snack Pack status.


There are other practices we can implement to improve local search results. Here are just a few of the on-page things we address:

Title Tags

Title tags do for search engines what the title of a blog post does for readers. They tell algorithms what a piece of content is about. We strive to create captivating titles with tags that include the content’s primary keyword.

Heading Tags

Heading tags like H1 and H2 demonstrate to search engine algorithms how text is formatted. By including locally relevant keywords in those tags, we can improve local search results.

URL Construction

URLs that are short and sweet tend to perform better in local searches. Why? Because they are easier to recognize and analyze. Thus, we can help clients get a handle on runaway URLs that do not help improve SEO.

Local URLs

Another way we can utilize URLs is to include local terms. For example, a company that does business in a large metropolitan area can include specific URLs for surrounding towns, using the town names themselves. This does wonders for local search.


Meta-descriptions give search engines more relevant information. They appear in SERPs as blocks of text underneath each of the main links returned for a given search. We can insert local information that improves SEO performance and gives more information to the viewer at a glance.

Content development is an integral part of on-page SEO. The content on your site gives search engines a reason to rank it. Content gives web users a reason to visit your site. For that reason, we put a lot of effort into developing locally relevant content that keeps your visitors informed and the search engines coming back for more.


Link building is a time-tested principle that web developers have been using for a long time. In the local arena, links are especially important because they connect one local business to another. We put effort into link building via internal links, outbound links, and backlinks.

Internal links are those links on your site that point to other pages on your site. They are powerful tools for local search because they tie content together in a way that helps search algorithms make more sense of website data.

Outbound links are links that point users from your site to another site. The strength of outbound links is relevance. By linking to other sites that are in some way related to yours, you create relevance. That relevance increases page ranking by letting search engines know that you are not afraid to links to other sites.

Most important of the three are backlinks. What are backlinks? They are links on other sites that point back to yours. These are extremely helpful in establishing authority because they tell search engines that your site has a strong enough reputation to attract links from other sites.

Two of the best ways to utilize local backlinks are local business directories and ‘best of’ sites. If a TV or news outlet in your area publishes an annual best-of list, getting your company’s name on that list creates a powerful backlink that can boost your site significantly. You get similar results from listing your site on local directories.


Your business has to do well locally before you can think about expanding regionally, nationally, and globally. We know from experience. WebTek started as a local SEO firm serving mainly clients in Salt Lake City. Years after the fact, we now have clients from coast to coast. We started locally and built from there.

If your company is not competing in local search, it is time to change things. It is time to put more effort into local search in order to gain the kind of exposure that will eventually allow your company to expand. WebTek is here to help.

Our team has decades of combined experience in all things SEO. We integrate that experience with cutting-edge knowledge and skill to increase every client’s local exposure. If you are ready to go local, let us talk.

William SommerWilliam Sommer
00:10 17 Apr 24
That gave me a job! Super stoked.
S DiPaoloS DiPaolo
19:50 27 Nov 23
We have worked with WebTek for almost a year and have been extremely happy with of their work they have done for us. They are extremely professional and responsive to any questions we may have at all times, which is a rare find. We have seen amazing results with our SEO and keyword rankings since working with their team. They go above and beyond for their clients to be as thorough as possible in explaining details and reporting. We look forward to a long future with WebTek. We highly recommend them to anyone!
Angela ElmoreAngela Elmore
21:56 29 Jun 23
They did great work for my business. They were professional, attentive and extremely efficient with their work.
Kety LopezKety Lopez
16:43 10 Apr 23
Webtek, has helped me achieved my goals for my practice. They're professional & effective. Oscar is the best!
David MosinskiDavid Mosinski
22:10 28 Mar 23
If you have an e-commerce site and want lower CPC and more sales WebTek is an excellent partner! The team is responsive and will accomplish your business goals!
Webtek has been a great agency partner to work with! They've helped my client's SEO position and strategy immensely. Their packages include everything a scaling business needs. Plus, they're flexible and talented enough to work outside of only WP — which is a huge plus. Strongly recommend Justin, Richard, and the team!
Allison CargillAllison Cargill
17:14 20 Dec 21
Webtek has been excellent to work with, their management of our site and insight in other areas of marketing has been top notch. Very professional, responsive and thorough. We are appreciative of the work they have done and will continue doing business with them.
21:19 28 May 21
I first met Justin and Scott when my e-commerce business was failing due to lack of sales. They did a deep dive on my website, my products, and my industry and made amazing recommendations and implemented a marketing strategy that completely turned the whole thing around. We started selling very quickly with their help and we were nailing our sales targets in no time.I'd recommend Webtek for anyone who wants to grow their business and needs some digital marketing experts added to their team.
Megan TyrrellMegan Tyrrell
12:16 12 May 21
I own a small business in Downtown Salt Lake City, Utah and we have been working with Webtek over the last year. We have seen huge improvements in our online presence. We are in a continual growth pattern and I am really happy with their services. It's been a great experience!

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