Graphic Design

Graphic design and web design are often thought of as interchangeable. We do not see things that way. We consider graphic design an entirely separate discipline that goes beyond merely placing graphics on a website. Graphic design covers a variety of elements, from logos to advertising images. The keys to great graphic design are knowledge and creativity. One without the other produces less-than-effective results. The WebTek team has both – which is just what you need.

WHY GRAPHIC DESIGN IS IMPORTANT?

Graphic design is important for the simple fact that human beings are visual creatures. Our brains take in information through our eyes before we even begin to read content or listen to audio. Visual information is powerful enough to inform, educate, and create impressions even without any additional data to work with.

At WebTek Interactive, we approach graphic design from a number of different angles:

WHY COMPETENT WEB DESIGN IS IMPORTANT?

Graphic design is important for the simple fact that human beings are visual creatures. Our brains take in information through our eyes before we even begin to read content or listen to audio. Visual information is powerful enough to inform, educate, and create impressions even without any additional data to work with.

At WebTek Interactive, we approach graphic design from a number of different angles:

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Information Visualization

A single image can provide viewers with a ton of helpful information. Something as simple as a company logo plants a seed in the minds of viewers as to what that brand is all about. More detailed images – like infographics, for example – provide more specific information but in bite-size chunks. Well-designed graphics help viewers visualize information in ways that text cannot.

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Branding

A company's brand is more than its logo and color scheme. Branding is the process of presenting a specific image to customers. Graphics are undoubtedly part of the package. Graphic design for branding purposes starts with a company logo and color scheme. Designing other graphics thereafter includes incorporating logo and color scheme whenever possible. The end goal is to create a cohesive presentation that reminds viewers of the company's brand with every exposure.

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Content Diversification

Text-based content is still the primary form of content online. However, graphical content has its place as well. In some cases, graphics do a better job of conveying information than any other form of content. Infographics and videos are perfect examples. Infographics provide detailed information in a clear, concise, easily understood format. Video combines graphic images with audio and text to drive home complicated messages that might not be as clearly conveyed through other forms of content.

Graphic design allows us the opportunity to diversify content across many forms. Best of all, image-based content is easily shareable on social media channels.

WEBTEK’s DESIGN PROCESS

Effective graphic design is not limited to quickly drawing sketches on paper. The design process is a multi-step process that begins with a need and ultimately ends with publishing graphic images that get results. Our process is as follows:

Review

Graphic design starts with reviewing the customer’s needs and budget. We need to know what the client expects, how much the client has to spend, any pertinent delivery deadlines, how graphics will be utilized, etc. The review process provides the framework on which everything else is built.

Research

Research is necessary to understand how to best utilize graphic images. We research the client’s industry, its target audience, its website, and the competition. We also research the client’s company culture and brand influence.

Conceptualize

The third step is to combine the information gleaned from review and research to begin coming up with ideas. For example, we may start with basic concepts for a company logo and work from there. We may pull the best elements from multiple concepts to produce a particular design.

Create

The ideas we created in the conception stage are ‘put to paper’ in the create stage. This step involves justifying each conceptual idea that goes on to be further developed. The step of creating is about concentrating on doing something with the most effective concepts.

Evolve

Even the creation process doesn’t ultimately drive us to the finished product. Each created graphic goes through an evolution process as we try to combine our vision with the client’s.

Finalization

After graphics have gone through their evolution to the point that everyone agrees, it is time to finalize. Now the graphics are ready for use – be that digital, print, or both.

Review

Graphic design starts with reviewing the customer’s needs and budget. We need to know what the client expects, how much the client has to spend, any pertinent delivery deadlines, how graphics will be utilized, etc. The review process provides the framework on which everything else is built.

Research

Research is necessary to understand how to best utilize graphic images. We research the client’s industry, its target audience, its website, and the competition. We also research the client’s company culture and brand influence.

Conceptualize

The third step is to combine the information gleaned from review and research to begin coming up with ideas. For example, we may start with basic concepts for a company logo and work from there. We may pull the best elements from multiple concepts to produce a particular design.

Create

The ideas we created in the conception stage are ‘put to paper’ in the create stage. This step involves justifying each conceptual idea that goes on to be further developed. The step of creating is about concentrating on doing something with the most effective concepts.

Evolve

Even the creation process doesn’t ultimately drive us to the finished product. Each created graphic goes through an evolution process as we try to combine our vision with the client’s.

Finalization

After graphics have gone through their evolution to the point that everyone agrees, it is time to finalize. Now the graphics are ready for use – be that digital, print, or both.

Review

Graphic design starts with reviewing the customer’s needs and budget. We need to know what the client expects, how much the client has to spend, any pertinent delivery deadlines, how graphics will be utilized, etc. The review process provides the framework on which everything else is built.

Research

Research is necessary to understand how to best utilize graphic images. We research the client’s industry, its target audience, its website, and the competition. We also research the client’s company culture and brand influence.

Conceptualize

The third step is to combine the information gleaned from review and research to begin coming up with ideas. For example, we may start with basic concepts for a company logo and work from there. We may pull the best elements from multiple concepts to produce a particular design.

Create

The ideas we created in the conception stage are ‘put to paper’ in the create stage. This step involves justifying each conceptual idea that goes on to be further developed. The step of creating is about concentrating on doing something with the most effective concepts.

Evolve

Even the creation process doesn’t ultimately drive us to the finished product. Each created graphic goes through an evolution process as we try to combine our vision with the client’s.

Finalization

After graphics have gone through their evolution to the point that everyone agrees, it is time to finalize. Now the graphics are ready for use – be that digital, print, or both.

How long the process takes depends on the project at hand. We work with our clients to deliver content on time, according to an agreed-upon schedule.

See the Result of Our Process:

GRAPHIC DESIGN ELEMENTS

WebTek’s graphic design team possesses the skill and knowledge to create whatever graphics your company needs. We can create:

Company logos

Advertising graphic

Web content
and infographics

Graphics for printed
materials (brochures,
leaflets, etc.)

Graphic content
for social media

Graphics
for video content

Our approach to graphic design is a cohesive approach that seeks to create uniformity with every different design element. Cohesive graphic design links all marketing channels together to create a more effective presentation. Ultimately, this is the whole point.

Your Website isn’t going to get better on its own.
Contact WebTek to Schedule your Web Design Consultation

THE WEBTEK DIFFERENCE

We get the fact that you have options for graphic design. Why use WebTek? Because of our combined years of experience alongside our skill, knowledge, and track record of success.

Our team consists of a group of individuals with deep-seated creativity. Each one is a passionate creator who, through experimental design, has perfected the craft of graphic design. Our team members are simultaneously creative and knowledgeable in graphic design, web design, and programming. Their knowledge is crucial to making the most of graphical elements.

The combined knowledge our team possesses allows for maximum efficiency in creating content that perfectly aligns with your brand and message. Utilizing our graphic design services alone gives you access to high-quality graphics for use in both digital and print marketing. Combined with the rest of our services, WebTek graphic design can take all of your marketing efforts to the next level.

Whether your company is just starting out or you have been in business for a while, perhaps it is time to rethink how you address graphic design. Remember, graphic design is a separate discipline requiring its own unique knowledge and creativity. Do not trust your graphic design to just anyone. Trust it to a company with proven skills and creativity. Trust it to WebTek.

Let Make Your Brand Visual!
Contact WebTek to Schedule your Web Design Consultation

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