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Call us icon large
Call Us
801-864-3207
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Get in Touch
hi@webtek.co
Call Us
801-864-3207
Get in Touch
hi@webtek.co

Conversion Rate Optimization

GET A FREE ANALITICS

TURN CASUAL VISITORS INTO PAYING CUSTOMERS

Driving traffic to your website is just the first step in maximizing your online presence. Once there, you
want visitors to make a decision about the products or services you offer. You want to turn casual
visitors into paying customers. That is what conversion rate optimization (CRO) is all about. Conversion
rate optimization is that which separates the most successful websites from all the rest.

Change Site Visitors into Customers

WHAT IS CRO?

CRO isn’t just one thing. It is a collection of tools and strategies optimized for the purposes of
encouraging website visitors to do something with the information they find. If you sell something – be
it goods or services – the goal is to make a sale. If you don’t sell, your website still serves some other
purpose. CRO should encourage visitors to actively participate in whatever it is your organization does.

The most common CRO strategies are these:

ppc

Calls to Action

A call to action (CTA) is a direct statement encouraging visitors to do something. 'Buy here' and 'add to cart' buttons are retail examples. An invitation to contact your organization for more information is an example of a CTA you can place in a blog post. CTAs are essentially invitations to act. They are one of the most effective CRO tools because they force visitors to make a decision one way or another.

Keyword-research

Landing Pages

Unlike regular pages, landing pages are purposely designed to encourage action. Landing pages can be used to promote certain products or services. They can create buzz around an important topic or event. Best of all, landing pages are usually designed to target a specific audience. Designed with the right audience in mind, they can drive conversion rates considerably.

analysis

Above-the-Fold Content

Special content positioned above the main body of a web page is known as 'above the fold' content. It is the first content users see. It is said that first impressions are the most important, and it is certainly true with this kind of content. Well-designed above-the-fold content can be a CRO game-changer.

technical

Trust Signals

Trust signals are small graphics and other forms of content that lend credibility to your website. For example, your organization might be accredited by a well-known governing body. Adding the accrediting organization's official seal to your site creates trust. Many companies make arrangements with regular customers to use their brands as trust signals.

technical

Chat Bots

Though comparatively new to the SEO scene, chat bots are proving effective as CRO tools. A good chat bot engages with visitors by providing easy-to-understand answers to the most commonly asked questions. Chat bots give visitors instant feedback, providing them with a better overall experience that is more likely to encourage them to take positive action.

digital

Targeted Navigation

Navigation plays an important role in CRO. What you might not realize is that CRO and navigation are proportionally linked. The harder a site is to navigate the lower the conversion rates tend to be. The easier navigation is, the higher the conversion rates. A general rule states that your visitor should never be more than three clicks away from taking a positive action.

WHY IS CRO IMPORTANT?

Your website is more than just an electronic calling card. It is also a door of opportunity for your visitors.
This is what makes CRO so important. Every visitor who leaves your website without making a decision
represents a wasted opportunity. In the highly competitive world in which modern business is
conducted, you cannot afford these wasted opportunities. You need as many people as possible to make
a decision about your products and services every time they visit your site.

CRO is an essential element of any website. It stands to reason that visitors not encouraged to make a
decisions after spending time on your site add no value. Successful CRO limits that lost value by replacing
it with positive action.

OUR  CRO PROCESS

At WebTek Interactive, we see SEO as a combination of science and art. We combine our skills and knowledge with each client’s passion and expertise in their respective industries to increase search engine visibility through expert implementation of SEO strategies. From underlying code to content, we can restructure your entire online presence from the ground up.

Our SEO services and solutions are based on a proven, results-driven, five-step process:

linea-1

ASSESSMENT

ASSESS HOW VISITORS CURRENTLY USE YOUR SITE IN RELATION TO THEIR DECISIONS ABOUT YOUR PRODUCT OR SERVICE

Everything at WebTek starts with an assessment. We take a hard look at your website and its current performance. We also look at historical performance. The goal is to analyze how visitors use your site. We can then come up with viable strategies to improve CRO. This may include a complete redesign of the website. On the other hand, we might recommend only a few modifications and adjustments.

ADJUSTMENT

ADJUST ANY EXISTING CRO STRATEGIES TO IMPROVE PERFORMANCE.

In addition to new CRO strategies we recommend, we also make adjustments to any strategies already implemented on your website. Our team might suggest fine-tuning navigation. We might suggest converting some of the button-based CTAs to linked text. Combining suggested adjustments with new CRO strategies should provide easily measurable results.

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icon-c
icon-d
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MEASUREMENT

MEASURE THE RESULTS OVER A REASONABLE AMOUNT OF TIME

Making changes to your website is of very little value if we do not measure the results. So measuring is exactly what we do. We track and analyze results over a set amount of time determined as reasonable based on seasonal influences, the type of business your company is engaged in, etc.

REPEAT

REPEAT THE FIRST THREE STEPS WITH IMPROVEMENTS IN MIND

The final step in our CRO process is to repeat everything we have just done. Based on data, we assess the performance of each and every change we made. We then adjust accordingly and start measuring the results. This creates a continual cycle in which we are always trying to maximize CRO. Needless to say that CRO is not a one-time thing. It is an ongoing endeavor.

linea-4
repeat

CRO is an essential element of any website. It stands to reason that visitors not encouraged to make a decision after spending time on your site add no value. Successful CRO limits that lost value by replacing it with positive action.

ASSESSMENT

ASSESS HOW VISITORS CURRENTLY USE YOUR SITE IN RELATION TO THEIR DECISIONS ABOUT YOUR PRODUCT OR SERVICE

Everything at WebTek starts with an assessment. We take a hard look at your website and its current performance. We also look at historical performance. The goal is to analyze how visitors use your site. We can then come up with viable strategies to improve CRO. This may include a complete redesign of the website. On the other hand, we might recommend only a few modifications and adjustments.

ADJUSTMENT

ADJUST ANY EXISTING CRO STRATEGIES TO IMPROVE PERFORMANCE.

In addition to new CRO strategies we recommend, we also make adjustments to any strategies already implemented on your website. Our team might suggest fine-tuning navigation. We might suggest converting some of the button-based CTAs to linked text. Combining suggested adjustments with new CRO strategies should provide easily measurable results.

icon-c
icon-d

MEASUREMENT

MEASURE THE RESULTS OVER A REASONABLE AMOUNT OF TIME

Making changes to your website is of very little value if we do not measure the results. So measuring is exactly what we do. We track and analyze results over a set amount of time determined as reasonable based on seasonal influences, the type of business your company is engaged in, etc.

REPEAT

REPEAT THE FIRST THREE STEPS WITH IMPROVEMENTS IN MIND

The final step in our CRO process is to repeat everything we have just done. Based on data, we assess the performance of each and every change we made. We then adjust accordingly and start measuring the results. This creates a continual cycle in which we are always trying to maximize CRO. Needless to say that CRO is not a one-time thing. It is an ongoing endeavor.

repeat

CRO is an essential element of any website. It stands to reason that visitors not encouraged to make a decisions after spending time on your site add no value. Successful CRO limits that lost value by replacing it with positive action.

ASSESSMENT

ASSESS HOW VISITORS CURRENTLY USE YOUR SITE IN RELATION TO THEIR DECISIONS ABOUT YOUR PRODUCT OR SERVICE

Everything at WebTek starts with an assessment. We take a hard look at your website and its current performance. We also look at historical performance. The goal is to analyze how visitors use your site. We can then come up with viable strategies to improve CRO. This may include a complete redesign of the website. On the other hand, we might recommend only a few modifications and adjustments.

icon-c

ADJUSTMENT

ADJUST ANY EXISTING CRO STRATEGIES TO IMPROVE PERFORMANCE.

In addition to new CRO strategies we recommend, we also make adjustments to any strategies already implemented on your website. Our team might suggest fine-tuning navigation. We might suggest converting some of the button-based CTAs to linked text. Combining suggested adjustments with new CRO strategies should provide easily measurable results.

icon-d

MEASUREMENT

MEASURE THE RESULTS OVER A REASONABLE AMOUNT OF TIME

Making changes to your website is of very little value if we do not measure the results. So measuring is exactly what we do. We track and analyze results over a set amount of time determined as reasonable based on seasonal influences, the type of business your company is engaged in, etc.

repeat

REPEAT

REPEAT THE FIRST THREE STEPS WITH IMPROVEMENTS IN MIND

The final step in our CRO process is to repeat everything we have just done. Based on data, we assess the performance of each and every change we made. We then adjust accordingly and start measuring the results. This creates a continual cycle in which we are always trying to maximize CRO. Needless to say that CRO is not a one-time thing. It is an ongoing endeavor.

CRO is an essential element of any website. It stands to reason that visitors not encouraged to make a decisions after spending time on your site add no value. Successful CRO limits that lost value by replacing it with positive action.

CRO CASE STUDIES

Here at WebTek Interactive, we are extremely proud of our 90% client retention rate. Our client retention speaks for itself. However, do not take our word for it. Instead, take a look at some of our favorite CRO case studies.

CRO BLOG ARTICLE

Read more about our CRO services and how WebTek can help your business grow its digital presence.

custom

Custom Solutions

structure

Poor Google Ads Structure

conversion

Lack of conversions

ideas

Out of new ideas

competition

Strong competition

budget

Small budgets

calendar

Seasonal performance dips

ads

Ads cannibalizing each other

revenue

No revenue driven results

GIVE US A CALL

Are you ready

to take your business

to the next level online?

CONTACT US
Webtek Digital Marketing
Webtek Digital Marketing
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William SommerWilliam Sommer
00:10 17 Apr 24
That gave me a job! Super stoked.
S DiPaoloS DiPaolo
19:50 27 Nov 23
We have worked with WebTek for almost a year and have been extremely happy with of their work they have done for us. They are extremely professional and responsive to any questions we may have at all times, which is a rare find. We have seen amazing results with our SEO and keyword rankings since working with their team. They go above and beyond for their clients to be as thorough as possible in explaining details and reporting. We look forward to a long future with WebTek. We highly recommend them to anyone!
Angela ElmoreAngela Elmore
21:56 29 Jun 23
They did great work for my business. They were professional, attentive and extremely efficient with their work.
Kety LopezKety Lopez
16:43 10 Apr 23
Webtek, has helped me achieved my goals for my practice. They're professional & effective. Oscar is the best!
David MosinskiDavid Mosinski
22:10 28 Mar 23
If you have an e-commerce site and want lower CPC and more sales WebTek is an excellent partner! The team is responsive and will accomplish your business goals!
Catherine with Treadaway Co.Catherine with Treadaway Co.
15:24 06 Feb 23
Webtek has been a great agency partner to work with! They've helped my client's SEO position and strategy immensely. Their packages include everything a scaling business needs. Plus, they're flexible and talented enough to work outside of only WP — which is a huge plus. Strongly recommend Justin, Richard, and the team!
Allison CargillAllison Cargill
17:14 20 Dec 21
Webtek has been excellent to work with, their management of our site and insight in other areas of marketing has been top notch. Very professional, responsive and thorough. We are appreciative of the work they have done and will continue doing business with them.
ChrisChris
21:19 28 May 21
I first met Justin and Scott when my e-commerce business was failing due to lack of sales. They did a deep dive on my website, my products, and my industry and made amazing recommendations and implemented a marketing strategy that completely turned the whole thing around. We started selling very quickly with their help and we were nailing our sales targets in no time.I'd recommend Webtek for anyone who wants to grow their business and needs some digital marketing experts added to their team.
Megan TyrrellMegan Tyrrell
12:16 12 May 21
I own a small business in Downtown Salt Lake City, Utah and we have been working with Webtek over the last year. We have seen huge improvements in our online presence. We are in a continual growth pattern and I am really happy with their services. It's been a great experience!
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