Social Media Management

Organic & Paid Social Media

Social media marketing is important to any business for one simple reason: it is a gold mine of marketing potential. Social sites are used daily by hundreds of millions of people who naturally group themselves together according to shared interests and ideas. There is no faster way to reach your target audience than to engage them on social platforms. Without an active social media presence, your company is missing out on plenty of untapped marketing potential.

Never underestimate the power of social media for growing your business through personal engagement. Remember that the best form of marketing is word-of-mouth. That is exactly what social media provides, just on a much grander scale than speaking to friends face-to-face. Rest assured that a strong and positive social media presence goes a long way toward distinguishing your company from the competition.

OUR SOCIAL MEDIA EXPERTS, YOUR SOCIAL MEDIA TEAM

Our social media experts understand that social media is an ever-evolving enterprise. It demands to be fed a very specific diet, a diet based on interactive content that drives customers to your site, encourages them to share their positive experiences with others, and leads to direct recommendations on social platforms. With a positive presence in social media, we then use it for marketing purposes by integrating all of your channels directly with your website. We create interactive content that will drive customers to your site, encourage them to share their positive experiences with others, and lead to direct recommendations from your customers. With WebTek, your organization will reap the benefits of:

social

Dedicated Account Managers

Each of our clients works with a dedicated account manager whose mission is to ensure that things are done properly. Your account manager is your liaison with each member of our team – for social media and SEO in general.

content

Custom Social Strategy

Every organization is different, thus we develop custom social strategies for each client. We get to know your industry and your customers. Then we develop a strategy that brings them both together in productive ways.

calendar

Content Calendars

We create content calendars for developing and publishing content according to social media algorithms. And because those algorithms constantly change, we update content calendars accordingly.

analysis

Analytics

Analytics are key to understanding which strategies are working and which ones are not. We believe that analytics are critical to social media success. Therefore, we analyze everything.

WHY BUSINESSES NEED SOCIAL  MEDIA?

90%

of social media users have already used social media as a way to communicate with a brand or business.

92%

of all Instagram users say they’ve followed a brand, clicked on their website, or made a purchase after seeing a product/service on Instagram.

43%

of users will research products online via social networks.

It doesn’t make sense to utilize SEO tools that don’t result in a positive return on investment (ROI). Social media is no exception. However, we do not necessarily measure social media ROI financially. Rather, with the right management strategies in play, social media becomes a powerful tool for helping your organization achieve results according to key performance indicators (KPIs). At WebTek, we ultimately measure social media ROI in terms of how it influences:

BRAND AWARENESS

Brand awareness is all about exposure. It is about connecting with your audience so that they recognize your brand and think of it whenever they need the products or services you sell. Social media is the perfect brand awareness tool because of the sheer size of the audience you can reach. Do it right and your brand will be shared from one follower to the next, and the next, and so on.

CUSTOMER RELATIONSHIP DEVELOPMENT

Social media’s strength as a marketing tool is its ability to connect with customers one-on-one. If your social media strategies are effectively engaging with your followers, then your company will naturally reap the benefit of stronger customer relationship development.

SITE TRAFFIC AND VISIBILITY

Ultimately, you want social media users to make it to your website where they are exposed to your products and services. We measure how much traffic social media sends to your site. We also track what people do during every visit, which allows us to better understand if social media followers are becoming paying customers.

SEARCH ENGINE PERFORMANCE

Though social media activity isn’t necessarily high on Google’s list of ranking factors, it still is ranked. As such, a strong social media presence that gets a lot of likes and shares will only enhance organic search engine results.

PPC ADVERTISING

Engaging with pay per click (PPC) ads on social media reinforces website performance. Users who click on ads are redirected to your website where they are introduced to your products and services. The better your ad campaigns, the more traffic they generate.

BRAND AWARENESS

Brand awareness is all about exposure. It is about connecting with your audience so that they recognize your brand and think of it whenever they need the products or services you sell. Social media is the perfect brand awareness tool because of the sheer size of the audience you can reach. Do it right and your brand will be shared from one follower to the next, and the next, and so on.

CUSTOMER RELATIONSHIP DEVELOPMENT

Social media’s strength as a marketing tool is its ability to connect with customers one-on-one. If your social media strategies are effectively engaging with your followers, then your company will naturally reap the benefit of stronger customer relationship development.

SITE TRAFFIC AND VISIBILITY

Ultimately, you want social media users to make it to your website where they are exposed to your products and services. We measure how much traffic social media sends to your site. We also track what people do during every visit, which allows us to better understand if social media followers are becoming paying customers.

SEARCH ENGINE PERFORMANCE

Though social media activity isn’t necessarily high on Google’s list of ranking factors, it still is ranked. As such, a strong social media presence that gets a lot of likes and shares will only enhance organic search engine results.

PPC ADVERTISING

Engaging with pay per click (PPC) ads on social media reinforces website performance. Users who click on ads are redirected to your website where they are introduced to your products and services. The better your ad campaigns, the more traffic they generate.

BRAND AWARENESS

Brand awareness is all about exposure. It is about connecting with your audience so that they recognize your brand and think of it whenever they need the products or services you sell. Social media is the perfect brand awareness tool because of the sheer size of the audience you can reach. Do it right and your brand will be shared from one follower to the next, and the next, and so on.

CUSTOMER RELATIONSHIP DEVELOPMENT

Social media’s strength as a marketing tool is its ability to connect with customers one-on-one. If your social media strategies are effectively engaging with your followers, then your company will naturally reap the benefit of stronger customer relationship development.

SITE TRAFFIC AND VISIBILITY

Ultimately, you want social media users to make it to your website where they are exposed to your products and services. We measure how much traffic social media sends to your site. We also track what people do during every visit, which allows us to better understand if social media followers are becoming paying customers.

SEARCH ENGINE PERFORMANCE

Though social media activity isn’t necessarily high on Google’s list of ranking factors, it still is ranked. As such, a strong social media presence that gets a lot of likes and shares will only enhance organic search engine results.

PPC ADVERTISING

Engaging with pay per click (PPC) ads on social media reinforces website performance. Users who click on ads are redirected to your website where they are introduced to your products and services. The better your ad campaigns, the more traffic they generate.

FIRST STEP, GET ON THE RIGHT PLATFORMS

You cannot engage in social platforms if you do not have a presence. Therefore, a comprehensive social media marketing strategy begins with creating pages on all the major platforms:

facebook

Facebook

Facebook is the undisputed world champion with hundreds of millions of users worldwide. The platform currently hosts more than 80 million business pages, representing both business-to-consumer (B2C) and business-to-business (B2B) organizations. However, you have to be smart about how you use it. You have to play by their rules of engagement or you risk only reaching a fragment of your audience.

instagram

Instagram

Once the dark horse of social media, Instagram is now reaching more than 1 billion active users per month. It is second only to Facebook in that regard. Interestingly enough, more than 70% of regular Instagram users are under the age of 35 – that is the key demographic so many businesses tend to focus on.

youtube

YouTube

Although YouTube technically wasn't designed as a social media platform, it has become one, nonetheless. Nearly 2 billion people visit YouTube every single month, including nearly every American internet user between the ages of 18 and 24. If video is important to your SEO strategy – and it should be – your company needs to be active on YouTube.

linkedin

LinkedIn

LinkedIn is the Facebook for business professionals who want the benefits of social media without all of the non-business content found on other platforms. LinkedIn currently boasts more than 610 million users worldwide. The vast majority of them, some 80% or so, are business decision-makers. Your organization needs to be on LinkedIn to maximize lead generation, especially if your company is a B2B enterprise.

pinterest

Pinterest

We recommend being active on Pinterest despite its 265 million users being likely to use Facebook and Instagram as well. The power of Pinterest lies in its audience, which is roughly 66% female. Research shows that 80% of women between 18 and 64, with children and a middle-class income, are regular Pinterest users. The platform is perfect for engaging with them from a visual perspective.

twitter

Twitter

Twitter is where most of the fast-paced, minute-by-minute action takes place in the social media realm. Reputations are made and broken on Twitter, so it is imperative that your organization maintain a positive online reputation. We utilize Twitter along with the rest of your social media channels to ensure just that.

PAID SOCIAL MEDIA

You can utilize the free aspects of social media to engage with your customers to grow your business. But social media channels also offer opportunities to create paid content. For example, Facebook’s PPC advertising rivals Google’s in terms of its reach. Needless to say that social media PPC represents a dynamic opportunity to target specific users.

PPC advertising is an effective way to utilize marketing dollars by launching ad campaigns that only cost you when people click your ads. This arrangement offers several advantages. First, every penny you spend actually generates action from a potential customer. Second, the success of a PPC campaign offers immediate feedback about how you are doing on social media.

At WebTek Interactive, we make social media a priority for our clients.

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