Shopify SEO Services

Optimize your online store.
Shopify SEO Services

Shopify is a content management system (CMS) designed specifically around e-commerce and retail. Its e-commerce nature makes Shopify a bit different from other platforms, like WordPress and Joomla for example. Yet despite its uniqueness, Shopify has one important thing in common with every other CMS: it needs to be optimized for SEO.

Search engine optimization (SEO) is that which separates successful websites from those that merely take up digital space. Shopify SEO takes fundamental SEO principles and applies them to the Shopify platform. The end result is a Shopify site that performs well on Google, Bing, and all the others. 

Shopify Seo and eCommerce


Shopify SEO plays a significant role in getting a new Shopify site noticed. Why is it necessary? Because of a basic paradox of e-commerce:

People cannot purchase from your Shopify store if they don’t know it exists. Yet the way search engines rank e-commerce sites make it difficult to rank well if no one is visiting your site.

The primary goal of Shopify SEO is to get an e-commerce site noticed by search engines regardless of its age. An optimized Shopify site naturally performs better over time, but you need action now. You need people visiting your site and buying your products.

What we offer Shopify Users

Webtek’s Shopify SEO service is tailored to each and every client. We start by looking over your site to determine how it currently performs on search engines. Then we get to work improving everything we can. Here is what we can do for you:

Conduct Keyword Research

Keywords are as critical to Shopify as any other CMS. We undertake in-depth keyword research to learn what types of keywords and phrases your customers use when searching for the products you sell. We then track those keywords in order to measure how they are working for you.

Content Creation

Shopify includes a built-in blog that store owners can use to connect with their customers. We understand the power of the blog to improve SEO performance. To that end, our writing team creates high-quality content that gets noticed. It is content that search engines love and your visitors will want to consume.

URL Optimization

Duplicate URLs within a Shopify site’s internal linking architecture are bad for SEO. So are duplicate paginated URLs. Both confuse search engine crawlers. That is the last thing you want as a Shopify site owner. We clean up site URLs and optimize them for SEO.

Breadcrumb Optimization

Breadcrumbs are more important to e-commerce sites than other types of sites. They are particularly important to Shopify. We optimize breadcrumbs relating to individual products, product categories, etc. Optimized breadcrumbs guarantee search engine crawlers never get lost.

Optimized Product Titles and Descriptions

Every product title and description represents an opportunity to give search engines more information. We do not let such opportunities go to waste. Our Shopify SEO services include product title and description optimization.

Optimized Variant Pages

Variant Pages are similar to product names and descriptions in their SEO value. We know how to optimize variant pages without creating the illusion of duplicate content. Why? Because it is important that search engines know the difference as they crawl a Shopify site.

Image Optimization

Shopify’s nature as an e-commerce platform means a typical site is heavy on the images. Images that are not optimized harm SEO performance in a number of ways, including not providing enough information and taking too long to load. We optimize images to maximize speed and give search algorithms relevant information.

Limiting Shopify Apps

Like most content management systems, Shopify makes use of apps to extend its functionality. Shopify apps can be immensely helpful, but they can also harm SEO performance. Part of our Shopify SEO service is to take a look at all the apps your site currently uses to determine how they are affecting SEO.

Harmful apps deserve a second look. If they can be optimized, fine. If not, there may be other ways to maintain the same functionality without continuing to use those apps. We help you figure it all out.

Shopify is a great platform for e-commerce. It is even better when it’s optimized for SEO. Whether you have a brand-new Shopify site, or you have been at it for a while, do not let your store languish on the scrapheap of e-commerce irrelevance. Instead, reach out to Webtek and let us help get your store noticed.

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