Shopify is a content management system (CMS) designed specifically around e-commerce and retail. Its e-commerce nature makes Shopify a bit different from other platforms, like WordPress and Joomla for example. Yet despite its uniqueness, Shopify has one important thing in common with every other CMS: it needs to be optimized for SEO.
Search engine optimization (SEO) is that which separates successful websites from those that merely take up digital space. Shopify SEO takes fundamental SEO principles and applies them to the Shopify platform. The end result is a Shopify site that performs well on Google, Bing, and all the others.