PPC Management

Pay-per-click advertising has proven to be an effective tool for driving traffic and increasing  conversions. We can help you create compelling campaigns for Google and Bing paid ads that  are fully tailored to the needs and scale of your company.

 

Social Media Management Utah

WHY IS PPC ADVERTISING IMPORTANT?

Good question. PPC isn’t everything (we do love organic results), but we’re strong believers in a  holistic and all-encompassing approach to digital marketing. The more focused the path, the more likely you are to see tangible, data-driven results.

WHAT ARE THE BENEFITS OF PPC?

PPC advertising comes with a slew of advantages for your business, but there are five we  believe to be pretty convincing:

 

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PPC Gets Fast Results

Simply put, there is no faster way to reach your target audience than with search engines and social media. Thanks to the prevalence of both, PPC is the vehicle by which you’ll start to see immediate results, as measured by increased traffic and conversion rates.

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PPC Gauges Your Performance

One of the less obvious benefits of PPC, your company’s advertising success can be measured by monitoring the activity of your ads. Click-throughs and purchases are a clear indication that you’re doing something right, and adversely, what you may need to change.

analysis

PPC Is Cost-Effective

By definition, you only pay for PPC ads when they’re clicked. Regardless of the model used (individual click payment, number of impressions, or actual conversions), you’ll never pay for an ad that no one responds to. This guarantees results (good or bad) from every penny you spend.

technical

PPC Is Easily Integrated

PPC advertising can act as a standalone marketing tool or it can be integrated throughout your other digital marketing strategies (we highly recommend the latter). From dynamic search campaigns to keyword research, everything can be plugged into PPC advertising.

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PPC Drives Other Marketing Strategies

The data-centric nature of PPC ads makes them a great tool for analysis. In looking at the results of your campaigns, you can quickly determine what works, what doesn’t, and how to further target your audience to increase conversion rates.

WHERE CAN WE RUN PAID ADS

PPC with Google

It’s the number one search engine in the world, and that’s reason enough. But we highly recommend Google Ads for another simple basis: Google offers a highly controllable reach with measurable performance and immediate appearance above organic links. In other words, Google Ads are an incredible resource for building brand awareness.

PPC With Bing

Google isn’t the only game in town. Bing is a Microsoft search engine, and it happens to be Google’s biggest rival where PPC is concerned. Bing Ads tend to cost slightly less per click— though traffic quality and demographics should always be considered—but used effectively, they can be an exceptional substitute for, or complement to, Google Ads.

Paid Social Media

This is a means by which companies can advertise on social media platforms to target specific demographics, and—thanks to the data collected and analyzed by these platforms—audiences can be targeted for a high degree of specificity. Moreover, it allows for creative advertising efforts (to either a broad audience or specific sub-group) across all channels.

OUR PPC PROCESS

 

We don’t take these efforts lightly. The development and implementation of an effective PPC  campaign requires analysis and strategic thinking. If we want solid results, we have to get it right. Here’s what the WebTek PPC process entails:

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ANALYSIS

This is our starting point. Research and analysis are an absolute necessity if we’re to  understand our clients’ industry from every possible angle: the strength of the market, target  audience, keyword environment, and competition all inform our strategic next steps. 

 

STRATEGY

Following analysis, our team works closely with the client to conduct a budget assessment that  enables us to use every penny to their advantage. We strategize audience segmentation,  determine which PPC platforms to utilize, and work on the mechanics of each campaign.

 

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IMPLEMENTATION

This phase of the process allows us to focus on the fundamentals of ad creation and campaign  launch. We create individual campaigns based on budget, time constraints and other  considerations, and tailor a launch that will optimize results and get you seen.

 

OPTIMIZATION

This crucial, final step guarantees that ads are reaching the right audience, gaining click throughs, and offering effective content to viewers. We want visitors to spend time on our  client’s websites and make positive buying decisions and/or lead conversions, so we optimize on-site to ensure this.

 

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REVIEW

The final stage of the PPC process is the review stage. Reviewing ad campaigns gives the client instant feedback on their products and services. It tells us if any particular campaigns need to be modified in place, as well as what worked and what did not. The information we glean provides direction for future ad campaigns. The goal is always to start each campaign with a better understanding than the last.

analysis

ANALYSIS

This is our starting point. Research and analysis are an absolute necessity if we’re to  understand our clients’ industry from every possible angle: the strength of the market, target  audience, keyword environment, and competition all inform our strategic next steps. 

 

STRATEGY

Following analysis, our team works closely with the client to conduct a budget assessment that  enables us to use every penny to their advantage. We strategize audience segmentation,  determine which PPC platforms to utilize, and work on the mechanics of each campaign.

 

icon-b
icon-d

IMPLEMENTATION

This phase of the process allows us to focus on the fundamentals of ad creation and campaign  launch. We create individual campaigns based on budget, time constraints and other  considerations, and tailor a launch that will optimize results and get you seen.

 

OPTIMIZATION

This crucial, final step guarantees that ads are reaching the right audience, gaining click throughs, and offering effective content to viewers. We want visitors to spend time on our  client’s websites and make positive buying decisions and/or lead conversions, so we optimize on-site to ensure this.

 

icon-c
icon-a

REVIEW

The final stage of the PPC process is the review stage. Reviewing ad campaigns gives the client instant feedback on their products and services. It tells us if any particular campaigns need to be modified in place, as well as what worked and what did not. The information we glean provides direction for future ad campaigns. The goal is always to start each campaign with a better understanding than the last.

analysis

ANALYSIS

This is our starting point. Research and analysis are an absolute necessity if we’re to  understand our clients’ industry from every possible angle: the strength of the market, target  audience, keyword environment, and competition all inform our strategic next steps. 

 

icon-b

STRATEGY

Following analysis, our team works closely with the client to conduct a budget assessment that  enables us to use every penny to their advantage. We strategize audience segmentation,  determine which PPC platforms to utilize, and work on the mechanics of each campaign.

 

icon-d

IMPLEMENTATION

This phase of the process allows us to focus on the fundamentals of ad creation and campaign  launch. We create individual campaigns based on budget, time constraints and other  considerations, and tailor a launch that will optimize results and get you seen.

 

icon-c

OPTIMIZATION

This crucial, final step guarantees that ads are reaching the right audience, gaining click throughs, and offering effective content to viewers. We want visitors to spend time on our  client’s websites and make positive buying decisions and/or lead conversions, so we optimize on-site to ensure this.

 

icon-a

REVIEW

The final stage of the PPC process is the review stage. Reviewing ad campaigns gives the client instant feedback on their products and services. It tells us if any particular campaigns need to be modified in place, as well as what worked and what did not. The information we glean provides direction for future ad campaigns. The goal is always to start each campaign with a better understanding than the last.

WE’RE HERE TO HELP: LET’S EXTEND YOUR ONLINE REACH AND INCREASE YOUR  BRAND’S EXPOSURE WHILE GROWING YOUR LEADS AND SALES.

S DiPaoloS DiPaolo
19:50 27 Nov 23
We have worked with WebTek for almost a year and have been extremely happy with of their work they have done for us. They are extremely professional and responsive to any questions we may have at all times, which is a rare find. We have seen amazing results with our SEO and keyword rankings since working with their team. They go above and beyond for their clients to be as thorough as possible in explaining details and reporting. We look forward to a long future with WebTek. We highly recommend them to anyone!
Angela ElmoreAngela Elmore
21:56 29 Jun 23
They did great work for my business. They were professional, attentive and extremely efficient with their work.
Kety LopezKety Lopez
16:43 10 Apr 23
Webtek, has helped me achieved my goals for my practice. They're professional & effective. Oscar is the best!
David MosinskiDavid Mosinski
22:10 28 Mar 23
If you have an e-commerce site and want lower CPC and more sales WebTek is an excellent partner! The team is responsive and will accomplish your business goals!
Webtek has been a great agency partner to work with! They've helped my client's SEO position and strategy immensely. Their packages include everything a scaling business needs. Plus, they're flexible and talented enough to work outside of only WP — which is a huge plus. Strongly recommend Justin, Richard, and the team!
Allison CargillAllison Cargill
17:14 20 Dec 21
Webtek has been excellent to work with, their management of our site and insight in other areas of marketing has been top notch. Very professional, responsive and thorough. We are appreciative of the work they have done and will continue doing business with them.
ChrisChris
21:19 28 May 21
I first met Justin and Scott when my e-commerce business was failing due to lack of sales. They did a deep dive on my website, my products, and my industry and made amazing recommendations and implemented a marketing strategy that completely turned the whole thing around. We started selling very quickly with their help and we were nailing our sales targets in no time.I'd recommend Webtek for anyone who wants to grow their business and needs some digital marketing experts added to their team.
Megan TyrrellMegan Tyrrell
12:16 12 May 21
I own a small business in Downtown Salt Lake City, Utah and we have been working with Webtek over the last year. We have seen huge improvements in our online presence. We are in a continual growth pattern and I am really happy with their services. It's been a great experience!
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