SEO, PAID, SOCIAL
Calling MCycle just a spin studio is an understatement. It’s people. It’s connection. It’s a wellness community here to support you through their 45 minute indoor cycling classes. They motivate their riders to find freedom in movement and strength in each turn of the wheel.
Entering as a fresh face in a competitive market, Mcycle had to get conversions and quickly. Their website not only needed to rank for local searches, but engage visitors, and move them down the conversion funnel.
Our strategy consisted of a three part effort between Paid Search, SEO and Social. Paid would serve as a great out-of-the-gate option to quickly get the MCycle brand name visible in the community, and to start attracting leads. Additionally, it would provide insights into industry trends that we could use in SEO efforts. This initial visibility from paid would provide time to optimize the MCycle website. Combined these efforts would build momentum to climb the organic rankings. Finally, social media campaigns would serve to build brand loyalty by engaging and re-engaging the MCycle audience. These three elements in conjunction would allow us to simultaneously establish our brand in the market and a strong digital marketing foundation.
In the 6 months since we began working with MCycle, we have seen rapid improvements in metrics across the board. With their industry being highly competitive, Paid helped the MCycle brand appear ahead of the competition and reach over 50,000 impressions broke even in only 2 months. For SEO, our efforts increased the number of keywords ranking in the top ten by 20, with most of the high traffic target keywords ranking in the top 2. Following the rankings, Monthly Organic Traffic and Conversions have doubled since their first month. Social Media has also gained a notable following, with posts reaching about 1000 accounts per week.
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