Successful SEO for industrial companies certainly leans heavily on a long-term organic search engine strategy. Still, we do not ignore marketing. SEM is the science of using certain tools, like pay-per-click (PPC) advertising and social media outreach, to sell.
As B2B enterprises, industrial companies are generally not looking to make direct sales online. But they still need to sell their products and services. We help them do that through search engine marketing. One of our primary strategies in this regard is PPC advertising.
Google is the main arena for PPC advertising. They offer two different ways to do it, both of which we can discuss with your team as we devise an SEO strategy for your company. Social media also offers some dynamic PPC opportunities as well.
PPC is a cost-effective way to target a specific audience and stay within your budget. Its secret is found in the name itself. With PPC advertising, you only pay when people click your ads. Every click generates some sort of response from a potential customer. Thus, every penny you spend on PPC is spent on action.
In addition to PPC and social media, we look at other ways to market industrial clients, including:
- digital display advertising
- sponsored content on related pages
- banner ads on industry-specific sites.
We look for every opportunity we can find to place paid ads designed to drive traffic. When we combine effective PPC with high quality content we can generate more leads.