eCommerce SEO Services

Optimize your online store.
eCommerce SEO Services

eCommerce SEO

Your eCommerce site is the online equivalent of a brick-and-mortar shop. Of course, you already knew that. But did you know that eCommerce operators have a more challenging time attracting customers than their brick-and-mortar counterparts? The reason is simple. Online, you are competing with tens of thousands of others – if not more. The guy down on Main Street is only competing with a few other store owners in town. If for no other reason, this is why you need eCommerce SEO. General SEO services can help your site perform well on all the major search engines, at least to some degree. But you need more specific eCommerce SEO because your site has some unique aspects that make it different from other types of sites. 

Highly Specialized  SEO

eCommerce SEO is highly specialized SEO that takes advantage of the unique aspects of online retail. For starters, it is designed to take advantage of how people shop online:
  • 44% of online shoppers start their journeys at Google
  • 37.5% of all e-commerce traffic originates with a search engine
  • 23.6% of all e-commerce purchases are linked to organic search results.
The data is clear. Online shopping starts with search. People who search for products and services online buy from the sites they find in their searches. If your eCommerce site is not optimized for SEO, customers may not be finding it. And if they are not finding it, they are not buying from you.

What eCommerce  SEO Does

eCommerce SEO is a selection of targeted SEO strategies utilized for a single goal: to make sure your site appears at or near the top of the list when customers search for the products or services you sell. It is that simple. The higher your site ranks, the more likely customers will click search engine results that take them to your site. A well implemented SEO plan drives traffic. Furthermore, when onsite SEO is implemented properly, your chances of converting that traffic into paying customers increases. The better the SEO, the better the results. Rest assured that here at Webtek Digital Marketing, we all about results.

Our eCommerce  SEO Services

Webtek SEO for eCommerce sites includes a number of services targeting various aspects of search engine traffic and conversion optimization. Everything starts with in-depth keyword research. Keywords are what help search engines rank your site. They are also the primary tool by which customers find your site during organic searches. Our other services include:
  • Site Audits – A site audit reveals how your site is currently doing. It also reveals things like dead links, duplicate content, and a variety of both technical and non-technical errors. An audited site is a site that can be fixed.
  • Architecture Optimization – A website’s architecture is not just important to creating an enjoyable user experience. It is also important for SEO. Web crawlers learn a lot about your site by its architecture. We optimize architecture to ensure that web crawlers don’t get lost.
  • Link Building – Quality links are important to any site’s SEO performance. They are especially important to eCommerce, due to the sheer amount of competition in the online retail space. Our services include strategic link building that utilizes internal, outbound, and inbound links.
  • Optimized Meta Descriptions – Meta descriptions are part of the underlying code your customers never see. Rest assured web crawlers do see them. We optimize meta descriptions to give search engine algorithms as much information about your site as possible.
  • Optimized Product Descriptions – eCommerce SEO success relies heavily on accurate product descriptions that are keyword rich. Optimizing your product descriptions goes a long way to making sure your product pages compete effectively.
  • Optimized User Experience – Once customers arrive on your site, they should be able to find what they are looking for quickly and easily. We help facilitate that by optimizing the user experience.
  • Content Marketing – Every website, including eCommerce sites, enjoys better SEO performance when content marketing is part of the package. Content marketing is a tool we use to get the word out about your store.

eCommerce  Search Engines

Do you sell on third-party sites as well as your own? If so, those third-party sites likely have their own search engines. It is important that your product names and descriptions be optimized for those search engines. Otherwise, on site visitors will find your competitors’ products before they find yours.

SEO makes a difference for every site on the web. It can make an enormous difference in the e-commerce arena, where the competition is especially fierce. If you are still on the fence about eCommerce SEO, remember this one thing: people cannot buy from you if they cannot find your site.

eCommerce SEO Case Studies

Our 90% client retention rate speaks for itself, but don’t just take our word for it. Here are some of our favorite local digital marketing projects.

William SommerWilliam Sommer
00:10 17 Apr 24
That gave me a job! Super stoked.
S DiPaoloS DiPaolo
19:50 27 Nov 23
We have worked with WebTek for almost a year and have been extremely happy with of their work they have done for us. They are extremely professional and responsive to any questions we may have at all times, which is a rare find. We have seen amazing results with our SEO and keyword rankings since working with their team. They go above and beyond for their clients to be as thorough as possible in explaining details and reporting. We look forward to a long future with WebTek. We highly recommend them to anyone!
Angela ElmoreAngela Elmore
21:56 29 Jun 23
They did great work for my business. They were professional, attentive and extremely efficient with their work.
Kety LopezKety Lopez
16:43 10 Apr 23
Webtek, has helped me achieved my goals for my practice. They're professional & effective. Oscar is the best!
David MosinskiDavid Mosinski
22:10 28 Mar 23
If you have an e-commerce site and want lower CPC and more sales WebTek is an excellent partner! The team is responsive and will accomplish your business goals!
Webtek has been a great agency partner to work with! They've helped my client's SEO position and strategy immensely. Their packages include everything a scaling business needs. Plus, they're flexible and talented enough to work outside of only WP — which is a huge plus. Strongly recommend Justin, Richard, and the team!
Allison CargillAllison Cargill
17:14 20 Dec 21
Webtek has been excellent to work with, their management of our site and insight in other areas of marketing has been top notch. Very professional, responsive and thorough. We are appreciative of the work they have done and will continue doing business with them.
21:19 28 May 21
I first met Justin and Scott when my e-commerce business was failing due to lack of sales. They did a deep dive on my website, my products, and my industry and made amazing recommendations and implemented a marketing strategy that completely turned the whole thing around. We started selling very quickly with their help and we were nailing our sales targets in no time.I'd recommend Webtek for anyone who wants to grow their business and needs some digital marketing experts added to their team.
Megan TyrrellMegan Tyrrell
12:16 12 May 21
I own a small business in Downtown Salt Lake City, Utah and we have been working with Webtek over the last year. We have seen huge improvements in our online presence. We are in a continual growth pattern and I am really happy with their services. It's been a great experience!

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