eCommerce SEO Services

Optimize your online store.

eCommerce SEO

Your eCommerce site is the online equivalent of a brick-and-mortar shop. Of course, you already knew that. But did you know that eCommerce operators have a more challenging time attracting customers than their brick-and-mortar counterparts? The reason is simple. Online, you are competing with tens of thousands of others – if not more. The guy down on Main Street is only competing with a few other store owners in town. If for no other reason, this is why you need eCommerce SEO. General SEO services can help your site perform well on all the major search engines, at least to some degree. But you need more specific eCommerce SEO because your site has some unique aspects that make it different from other types of sites.

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Highly Specialized SEO

eCommerce SEO is highly specialized SEO that takes advantage of the unique aspects of online retail. For starters, it is designed to take advantage of how people shop online:

44% of online shoppers start their journeys at Google
37.5% of all e-commerce traffic originates with a search engine
23.6% of all e-commerce purchases are linked to organic search results.

The data is clear. Online shopping starts with search. People who search for products and services online buy from the sites they find in their searches. If your eCommerce site is not optimized for SEO, customers may not be finding it. And if they are not finding it, they are not buying from you.

What eCommerce SEO Does

eCommerce SEO is a selection of targeted SEO strategies utilized for a single goal: to make sure your site appears at or near the top of the list when customers search for the products or services you sell. It is that simple. The higher your site ranks, the more likely customers will click search engine results that take them to your site. A well implemented SEO plan drives traffic. Furthermore, when onsite SEO is implemented properly, your chances of converting that traffic into paying customers increases. The better the SEO, the better the results. Rest assured that here at Webtek Digital Marketing, we all about results.

Our eCommerce SEO Services

Webtek SEO for eCommerce sites includes a number of services targeting various aspects of search engine traffic and conversion optimization. Everything starts with in-depth keyword research. Keywords are what help search engines rank your site. They are also the primary tool by which customers find your site during organic searches. Our other services include:

Site Audits – A site audit reveals how your site is currently doing. It also reveals things like dead links, duplicate content, and a variety of both technical and non-technical errors. An audited site is a site that can be fixed.
Architecture Optimization – A website’s architecture is not just important to creating an enjoyable user experience. It is also important for SEO. Web crawlers learn a lot about your site by its architecture. We optimize architecture to ensure that web crawlers don’t get lost.
Link Building – Quality links are important to any site’s SEO performance. They are especially important to eCommerce, due to the sheer amount of competition in the online retail space. Our services include strategic link building that utilizes internal, outbound, and inbound links.
Optimized Meta Descriptions – Meta descriptions are part of the underlying code your customers never see. Rest assured web crawlers do see them. We optimize meta descriptions to give search engine algorithms as much information about your site as possible.
Optimized Product Descriptions – eCommerce SEO success relies heavily on accurate product descriptions that are keyword rich. Optimizing your product descriptions goes a long way to making sure your product pages compete effectively.
Optimized User Experience – Once customers arrive on your site, they should be able to find what they are looking for quickly and easily. We help facilitate that by optimizing the user experience.
Content Marketing – Every website, including eCommerce sites, enjoys better SEO performance when content marketing is part of the package. Content marketing is a tool we use to get the word out about your store.

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eCommerce Search Engines

Do you sell on third-party sites as well as your own? If so, those third-party sites likely have their own search engines. It is important that your product names and descriptions be optimized for those search engines. Otherwise, on site visitors will find your competitors’ products before they find yours.

SEO makes a difference for every site on the web. It can make an enormous difference in the e-commerce arena, where the competition is especially fierce. If you are still on the fence about eCommerce SEO, remember this one thing: people cannot buy from you if they cannot find your site.

eCommerce SEO Case Studies

Our 90% client retention rate speaks for itself, but don’t just take our word for it. Here are some of our favorite local digital marketing projects.

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