Pale Blue Earth Case Study

Services:
CRO  PPC CONTENT SEO

98%
INCREASED
ORGANIC
TRAFFIC
5400+
KEYWARD
RANK
INCREASE
85%
INCREASED
REFERRING
DOMAINS

ABOUT  PALE BLUE EARTH

The battery company that wants you to buy fewer batteries.

Rechargeable lithium batteries, designed to replace 1000+ alkaline disposables. By leveraging technology, innovation, and inspired product creation, Pale Blue Earth can greatly improve our utilization of energy and resources and greatly reduce the amount of waste we all produce.

THE CHALLENGE

Increase online sales through organic and paid channels despite a smaller budget.

THE STRATEGY

As with any ecommerce company, increasing revenue is the key goal of any digital marketing campaign. Our initial strategy focused on Paid channels to begin gaining ROI as quickly as possible. We began with General campaigns to get a baseline understanding of the market. As we gained data and audience insights, we were able to refine our campaigns by identify target personas and customizing our ads to target them.

THE RESULTS

With Pale Blue Earth, we have see their ROI and conversion metrics continue to improve. In months where our adspend remained steady, we have seen the average monthly conversions increase by over 400% as we reduced the average cost per click. After only a few months of running their pait channels, we are seeing a $3 return on each ad dollar spent.

HOW HAS WEBTEK HELPED  YOUR COMPANY?

We look at WebTek as more of a partner to Alsco rather than just an SEO agency.” WebTek has definitely helped us grow our brand. Before them, we were basically doing nothing with digital at all, so they were our big first step into getting our name out there on the internet.

– Liz Herkimer, Alsco

WHAT’S YOUR NEXT STEP?

GIVE US A CALL TO SEE HOW WE CAN HELP YOUR BUSINESS TODAY!

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