Blog Content Development & Management

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Does your company post regular blog content? If not, why not? Blog posts are one of the most effective tools for generating inbound links and driving traffic. In fact, companies that routinely post blog content enjoy 97% more inbound links than companies that do not.

BLOG CONTENT GENERATES TRAFFIC

Blog posts are invaluable because they generate traffic. They generate traffic in one of two ways: organic search results and inbound links. If your company is not regularly producing blog content, you are missing out on both.

ORGANIC SEARCH RESULT

Organic search results are those that appear in the main body of search engine results pages (SERPs). You enter a keyword, hit the ‘search’ button, and wait for results to pop up. All those unpaid results are organic results. One of the goals of producing regular blog content is to get your pages to show up in those results.

The more blog posts on your website, the more opportunities you have to get your results to show up organically. It is a simple matter of math. You are much more likely to achieve good organic search results with ten blog posts as opposed to no blog content at all.

IMBOUND LINKS

If organic search results are good, inbound links are better. Other websites link to your blog posts when they feel your content is relevant, trustworthy, and informative. Readers see those links and immediately make a decision about following them. Those that follow are likely to associate your post with some level of authority.

Did you know that Google includes inbound links among their ranking factors? Inbound links establish credibility. They establish authority and relevance. The more inbound links your blog posts generate, the higher your pages will be ranked for the associated keywords.

YOU NEED QUALITY BLOG CONTENT

We wouldn’t be telling the whole story if we didn’t mention the importance of quality content. Effective blogging requires more than slapping five hundred words together and giving the piece a title. Blog content works only when it is crafted correctly. As such, the quality of your content shouldn’t be negotiable. You need the best possible quality to achieve the best possible results.

Quality is defined by a variety of parameters:

SEO optimization
Topical relevance
Grammar and spelling
Logical flow.

Needless to say, there are right and wrong ways to craft blog content. Get it right and the payoff can be huge.

IT IS TIME TO START BLOGGING

It should be self-evident as to why blog content is so important to SEO success. Armed with that knowledge, it is time for your company to start blogging. A new blog post monthly is the bare minimum. We recommend posting new content more frequently.

In all likelihood, you don’t have a staff member with the time, resources, and skill to write blog posts capable of achieving the best possible results. That’s okay. We do. We produce blog content based on current best practices. It is content that produces excellent organic search results and generates inbound links.

Webtek Digital Marketing

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William Sommer

00:10 17 Apr 24

That gave me a job! Super stoked.

S DiPaolo

19:50 27 Nov 23

We have worked with WebTek for almost a year and have been extremely happy with of their work they have done for us. They are extremely professional and responsive to any questions we may have at all times, which is a rare find. We have seen amazing results with our SEO and keyword rankings since working with their team. They go above and beyond for their clients to be as thorough as possible in explaining details and reporting. We look forward to a long future with WebTek. We highly recommend them to anyone!

Angela Elmore

21:56 29 Jun 23

They did great work for my business. They were professional, attentive and extremely efficient with their work.

Kety Lopez

16:43 10 Apr 23

Webtek, has helped me achieved my goals for my practice. They're professional & effective. Oscar is the best!

David Mosinski

22:10 28 Mar 23

If you have an e-commerce site and want lower CPC and more sales WebTek is an excellent partner! The team is responsive and will accomplish your business goals!

Catherine with Treadaway Co.

15:24 06 Feb 23

Webtek has been a great agency partner to work with! They've helped my client's SEO position and strategy immensely. Their packages include everything a scaling business needs. Plus, they're flexible and talented enough to work outside of only WP — which is a huge plus. Strongly recommend Justin, Richard, and the team!

Allison Cargill

17:14 20 Dec 21

Webtek has been excellent to work with, their management of our site and insight in other areas of marketing has been top notch. Very professional, responsive and thorough. We are appreciative of the work they have done and will continue doing business with them.

Chris

21:19 28 May 21

I first met Justin and Scott when my e-commerce business was failing due to lack of sales. They did a deep dive on my website, my products, and my industry and made amazing recommendations and implemented a marketing strategy that completely turned the whole thing around. We started selling very quickly with their help and we were nailing our sales targets in no time.I'd recommend Webtek for anyone who wants to grow their business and needs some digital marketing experts added to their team.

Megan Tyrrell

12:16 12 May 21

I own a small business in Downtown Salt Lake City, Utah and we have been working with Webtek over the last year. We have seen huge improvements in our online presence. We are in a continual growth pattern and I am really happy with their services. It's been a great experience!