Marketing is an integral part of doing business. In the modern digital world, companies need to implement digital marketing strategies. Doing things the way they were done thirty years ago no longer yields the best results. That leaves companies with a choice: handle digital marketing on their own or hire an agency to do the job for them. As a digital marketing agency ourselves, we believe the better option in most cases is to hire an agency.
Digital marketing differs from traditional marketing in several key areas. Understand that the differences are substantial. If you have an old-school marketing team attempting to pull off digital marketing in 2022, you might have a team that doesn’t know what it’s doing.
5 Reasons to Hire a Digital Marketing Agency
Not convinced that digital marketing should be hired out to an agency? Fair enough. Here are five reasons to change your thinking:
1. Technology Challenges
Digital marketing goes far beyond just creating and sending the right messages. Doing it effectively requires understanding the technology behind it. Today’s digital marketers have to be technology experts as much as advertising experts. If your current marketing team doesn’t understand the technology, their digital marketing efforts will reflect that.
2. Constant Evolution
Digital marketing has evolved since its earliest days in the late 1990s. As time has gone on, that evolution has accelerated. What works this quarter may not work next quarter. Therefore, your marketing team has to be flexible enough to respond to the constant evolution. A digital marketing agency can do that.
3. Available Tools
The number of tools available to digital marketers continues to grow. They include things like PPC ad campaigns, voice search, and local SEO. Does your marketing team know how to use all of them? Are they even aware of them? Digital marketing agencies have to know and understand the tools. Their survival depends on it.
4. Online Growth
An accomplished digital marketing agency understands the importance of online growth. Their goal for your company isn’t just to sell stuff. It is to make sure your online presence continues to grow and expand so that your brand is promoted at every turn. This is one of the unique aspects of digital marketing that could never be realized prior to the digital age.
5. Business Focus
Finally, your company doesn’t have the expertise to maximize digital marketing. Your company’s expertise is in something else. Go focus on that. By hiring a digital marketing firm, you free up time, energy, and resources to do what your company does best. That is good for you and your customers.
Size Might Matter
As you search for a digital marketing agency, bear in mind that size might matter. Larger firms might be able to offer better rates due to the economics of scale, but they also might not be as flexible and open to meeting your company’s unique needs. A smaller firm is likely to offer a more personal relationship. A smaller firm is more likely to get to know your business intimately. They may not do things as efficiently, but digital marketing is one arena in which quality is almost always a more important factor. Paying more for quality can generate a better ROI than less expensive efficiency.
Your company may be large enough to employ its own digital marketing team. That team may be doing all the right things and generating the results it should. But if not, consider hiring a digital marketing agency to do the work for you. Better yet, consider hiring Webtek. We have a proven track record of digital marketing success.