Digital marketing and SEO experts may obsess over Google from time to time, but there is a good reason for it. Google offers plenty of tools for marketing on desktop, mobile, and even audio and video streaming platforms. Google is among the top three most dominant forces on the web. Enter the Google Discover tool. […]
Webtek Digital Marketing isn’t the only digital marketing agency in Salt Lake City. There are others. There are still more throughout Utah and across the country. One thing we all have in common is relying on key performance indicators (KPIs) to tell us how we’re doing. But could we be chasing too many KPIs to […]
Content marketing is one of the hottest things in digital marketing right now. There is a good reason for that. As Google and its competitors are faced with sorting out an ever-growing mountain of online content, they need better ways to serve the helpful content users want. This fundamental principle is something every SEO company […]
Artificial intelligence (AI) is all the rage today thanks to entities like ChatGPT, GTP-3, and Dall-E. From AI-powered search to using tools like ChatGPT to write university term papers, it is everywhere. We are even hearing rumblings of AI’s potential impacts on digital marketing. As a digital marketing firm in Utah, we offer all the […]
What would you say if someone on the Webtek team told you that ecommerce marketing isn’t a single entity? It’s true. There are different types of ecommerce marketing. An ecommerce operator could focus on just one or two or apply all as needed. That’s one of the more exciting aspects of promoting ecommerce businesses. Just […]
It has been said in recent years that pay-per-click (PPC) advertising isn’t as important as it once was. After all, the vast majority of all search engine traffic to websites is generated by organic searches. Yet companies continue pouring tons of money into PPC. Does it still matter in 2023? Rather than answer the question […]
Webtek Marketing, a Salt Lake City digital marketing agency, discusses what qualities a good local marketing agency should have.
Pay-per-click (PPC) marketing is a form of digital marketing that relies heavily on PPC advertising. There are 5 main things to keep in mind when planning a PPC marketing campaign.
Much of what goes into search engine optimization (SEO) focuses on what people can actually see when they visit a site. That is not without reason. Things like quality content and a site’s readability go a long way toward generating traffic and getting people to stick around. But website owners and SEO experts should never […]
The debate over in-house vs. professional agency marketing has been around since the early days of Madison Avenue advertising. It carried over into the digital marketing world back in the 1990s. The debate always boils down to the same thing: value. What are you getting for the amount of time, effort, and money your company is putting into marketing?