5 Fundamentals Facets of PPC Marketing

5 Key Parts of PPC Marketing | Webtek Marketing

Pay-per-click (PPC) marketing is a form of digital marketing that relies heavily on PPC advertising. There are 5 main things to keep in mind when planning a PPC marketing campaign.

Maintaining Site Health with a Technical SEO Audit

Tips for Your Technical SEO Audit

Much of what goes into search engine optimization (SEO) focuses on what people can actually see when they visit a site. That is not without reason. Things like quality content and a site’s readability go a long way toward generating traffic and getting people to stick around. But website owners and SEO experts should never […]

Digital Marketing Agency vs. In-House

Digital Marketing Agency vs. In-House - Webtek Digital Marketing - A team sits in front of a woman presenting on a digital whiteboard

The debate over in-house vs. professional agency marketing has been around since the early days of Madison Avenue advertising. It carried over into the digital marketing world back in the 1990s. The debate always boils down to the same thing: value. What are you getting for the amount of time, effort, and money your company is putting into marketing?

Webtek’s Black Friday PPC Marketing Guide

Black Friday and Cyber Monday are arguably the two most profitable days for U.S. retailers. They are two days not to be missed in the run up to annual holiday sales. More importantly, they are two days to aggressively market via PPC.

What Conversion Goals Should You Be Tracking?

What Conversion Goals Should You Be Tracking?

When you hear the phrase ‘conversion rate optimization’, what is the first thought that comes to mind? Most business owners think about sales. That’s reasonable, but it is also wrong. What about the nonprofit that isn’t trying to sell things? Do they still have a need for conversion? Absolutely. Conversion comes in many different flavors. […]

Why You Should Hire a Digital Marketing Agency

Why You Should Hire a Digital Marketing Agency

Marketing is an integral part of doing business. In the modern digital world, companies need to implement digital marketing strategies. Doing things the way they were done thirty years ago no longer yields the best results. That leaves companies with a choice: handle digital marketing on their own or hire an agency to do the […]

Best Calls to Action for Converting Healthcare Patients

Best Calls to Action for Converting Healthcare Patients

Calls to action are as essential to SEO as keywords. You research keywords because they are the main driver of internet traffic. They get visitors to your website. Calls to action are designed to encourage those visitors to become customers. Understand that healthcare websites need calls to action just as much as any other type […]