The debate over in-house vs. professional agency marketing has been around since the early days of Madison Avenue advertising. It carried over into the digital marketing world back in the 1990s. The debate always boils down to the same thing: value. What are you getting for the amount of time, effort, and money your company is putting into marketing?
Webtek Marketing discusses what low-cost tactics therapists should invest in to increase their reach and exposure to potential patients.
Black Friday and Cyber Monday are arguably the two most profitable days for U.S. retailers. They are two days not to be missed in the run up to annual holiday sales. More importantly, they are two days to aggressively market via PPC.
Webtek founding partner Justin Crawmer recently sat down with the Private Practice Workshop’s John Clarke to discuss whether digital marketing is worth investing in. The two looked at it from the healthcare angle, particularly where therapy practices are concerned.
When you hear the phrase ‘conversion rate optimization’, what is the first thought that comes to mind? Most business owners think about sales. That’s reasonable, but it is also wrong. What about the nonprofit that isn’t trying to sell things? Do they still have a need for conversion? Absolutely. Conversion comes in many different flavors. […]
Marketing is an integral part of doing business. In the modern digital world, companies need to implement digital marketing strategies. Doing things the way they were done thirty years ago no longer yields the best results. That leaves companies with a choice: handle digital marketing on their own or hire an agency to do the […]
Calls to action are as essential to SEO as keywords. You research keywords because they are the main driver of internet traffic. They get visitors to your website. Calls to action are designed to encourage those visitors to become customers. Understand that healthcare websites need calls to action just as much as any other type […]
Your healthcare practice website is more than just an internet-based business card. It is an online tool for making every aspect of your practice accessible to your patients as needed. It is also your number one tool for generating new patients. Understand that your practice is a business as much as an avenue for dispensing […]