SEO helps you get more business online, it’s as simple as that, right? Well … not quite. While the principles of SEO are simple, it has been evolving for decades into a complex art form. Google uses over 200 different factors to decide which websites to return for search queries. If Google decides not to choose your site for the top 3 results, you’re losing out on business. Luckily, there are many ways to influence these ranking factors, and our team of SEO experts knows them all.
You might understand SEO as the practice of using keywords to tell search engines what the individual pages on your site are about. Keywords are certainly part of it, but SEO has expanded well beyond such basic principles. Today’s SEO exists as a selection of tools that companies like Webtek utilize to increase search ranking, drive traffic, and convert casual visitors to paid customers.
SEO consists of the following elements:
Despite all of the advancements in search engine algorithms, those algorithms still rely heavily on text-based content to rank pages. Thus, keywords are as important today as they have ever been. A big part of successful SEO is the keyword research that goes into determining what keywords and phrases are best for promoting a website and the pages thereof. Note that not all keywords related to a given industry are appropriate for a client’s website. Research tells us which ones are best.
No organization can succeed online by operating in a vacuum. Organizations need to know what their competitors are doing and how they are performing in the grand scheme of the industry as a whole. Thus, competitor and industry analysis are a big part of successful SEO. Webtek researches and analyzes competitor keyword performance, competitor marketing strategies, and how the entire industry is performing online.
The most desirable keywords are of little use if a website does not offer content that people wish to consume. This means SEO must include a significant focus on developing quality content that utilizes the most important keywords. Quality content is not merely paragraphs of text containing said keywords. it is well written, relevant content that engages, informs, and gives visitors a reason to consume it.
What you see isn’t everything. What a website visitor sees on his or her screen represents just a small portion of what Google analyzes in order to rank websites. There are a lot of elements under the hood, elements that play a vital role in search engine performance. Optimizing those elements is what on-site and technical SEO are all about. We are talking about things like meta-descriptions, images, and so forth. Tune-up what is under the hood and the exterior looks all that prettier.
Strong backlinks are crucial to SEO performance in the sense that they add credibility and authority, two things that are important to Google algorithms. Backlinks lead to better keyword rankings, which ultimately lead to increased traffic and conversion. However, generating backlinks is all about link quality.
All business starts locally. A wise person once said that all politics are local. Whether or not that’s true, we do know that all business starts locally. As such, local citations embedded in website content can improve local searches drastically. The better a site performs locally, the greater the chances it will eventually perform better regionally and nationally. Thus, we make a big deal out of local citations in the content we create.
At WebTek Interactive, we know SEO is a combination of science and art. We work with clients to increase search engine visibility through expert implementation of SEO strategies. From underlying code to actual content, we restructure your entire online presence from the ground up to ensure ultimate web visibility. Our SEO services and solutions are based on a proven, results-driven, five-step process:
Learn exactly where your website stands in terms of technical optimization, competitors, user experience, and more. Through in-depth keyword and competitive analysis, we audit your existing website to determine how well it performs in organic searches and offer every tool you’ll need to organize, restructure and dominate your online niche.
Find out how customers reach your site and what they do during their visit. Using the latest tools to track your customer’s experience, our Google Analytics Certified team provides in-depth analysis and reporting of your website’s traffic and user experience.
Understand the next steps we’ll be taking to grow your online business. With a thorough understanding of your industry, brand, and website, our team will develop a comprehensive SEO strategy that is completely tailored to your goals and designed to improve performance at every level.
Sit back and relax while we implement the solutions that will take your online performance to a whole new level. As a full-service digital marketing agency, we have a highly-skilled team of SEO experts, designers, developers, marketing gurus, and web-savvy writers. From content creation and development to link building and cross-marketing through social media, we do it all – and we do it the best.
With every analysis, we improve, tweak, and perfect strategies to ensure maximum results. We track the results of all implemented strategies to make sure they are creating the results you need.
With over 50 years of combined SEO experience, our team has seen it all. No matter what type of business you have, we can get you results. Here are a few of the most common types of SEO projects we see. Don’t see your specific SEO needs listed? Give us a call – we will figure out a solution together.
Small businesses face unique challenges and opportunities with digital marketing. We will help you gain visibility and customers in your local community. Using tools like online reviews, Google Maps, and more, we can help you can grow your online presence and establish your brand.
National and global brands are up against fierce competition online. With the right mix of digital marketing and SEO services, you can dominate your niche and compete with the top dogs. We work with companies all over the world, from startups to well-known corporations.
If you’re familiar with SEO, you know how crucial it is to have a strong backlink profile. If you’re not, understand that backlinks lead to keyword rankings, which lead to traffic and conversions. Our link building services will improve your site’s credibility, traffic, and rankings.
We can help your online store make more money. E-Commerce SEO gives both your brand and products more visibility. With rising levels of competition from sites like Amazon, SEO is becoming a crucial strategy for all E-Commerce businesses.