On-Site / Technical SEO

Certain aspects of a website are more important to SEO than others. Here are the most important ones to on-site SEO:

• Content – It has been said that content is king. It truly is. If there were no content, there would be no World Wide Web. As such, content must be optimized if it is to perform well in search engine results. We optimize content through keyword usage, formatting techniques, links, and so forth.
• Links – Links add credibility to the pages they are found on. On-site SEO concerns itself with two types of links: outbound and internal. Outbound links point to external sites; internal links point to other pages on the same site.
• Navigation – Search engine crawlers navigate websites in much the same way humans do. They follow the hierarchical structure a website presents. This structure can be optimized for better search engine performance.
• Underlying Code – Certain aspects of a website’s underlying code can be optimized for SEO purposes. The use of alt tags and meta-descriptions are just two examples. These are things users do not see. However, search engine crawlers see them.
• Site Maps – Site maps are essentially road maps for search engines. Creating an optimized site map makes it easier for a search engine to understand a website’s intent as well as its structure and core content.

On-site SEO seeks to make every aspect of a client’s website as friendly as possible to search engines. The better we are at implementing it, the better our clients’ websites perform on all the major search engines.