On-Site/Technical SEO

There are two primary types of search engine optimization (SEO) from which all other SEO-related things flow: on-site and off-site. On-site deals with those elements that exist on the client’s own website. It covers everything from visible content to the underlying code. Any additional SEO elements not existing on the client’s site exist elsewhere. They constitute off-site SEO.

Take note that on-site SEO is sometimes referred to as on-page or technical SEO. The ‘technical’ aspect comes into play when addressing those elements found under the hood, so to speak. A good example would be the permalink structure on websites powered by WordPress.

WHAT ON-SITE SEO  COVERS

Certain aspects of a website are more important to SEO than others. Here are the most important ones to on-site SEO:

  • Content – It has been said that content is king. It truly is. If there were no content, there would be no World Wide Web. As such, content must be optimized if it is to perform well in search engine results. We optimize content through keyword usage, formatting techniques, links, and so forth.
  • Links – Links add credibility to the pages they are found on. On-site SEO concerns itself with two types of links: outbound and internal. Outbound links point to external sites; internal links point to other pages on the same site.
  • Navigation – Search engine crawlers navigate websites in much the same way humans do. They follow the hierarchical structure a website presents. This structure can be optimized for better search engine performance.
  • Underlying Code – Certain aspects of a website’s underlying code can be optimized for SEO purposes. The use of alt tags and meta-descriptions are just two examples. These are things users do not see. However, search engine crawlers see them.
  • Site Maps – Site maps are essentially road maps for search engines. Creating an optimized site map makes it easier for a search engine to understand a website’s intent as well as its structure and core content.

 

On-site SEO seeks to make every aspect of a client’s website as friendly as possible to search engines. The better we are at implementing it, the better our clients’ websites perform on all the major search engines.

WHY ON-SITE SEO  IS IMPORTANT

Organic searches still produce the most traffic for websites. As such, a website’s performance is directly related to how search engines rank it. Also understand that the higher a page ranks, the more likely it is to drive traffic. Thus, the goal is to rank as high as possible, as consistently as possible.

In the highly competitive online marketplace, on-site SEO is critical to competing effectively. Properly implemented, on-site SEO:

  • improves SERPs performance
  • increases visibility
  • drives traffic
  • improves conversion.

 

If your site has not been optimized for better SEO performance, you are truly missing out. Why continue to do so? Let us employ the latest SEO strategies and techniques that will propel your site to the top – and keep it there.

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