WebTek operates in a highly competitive industry. We know that in order to succeed, we have to be just as cognizant about the competition as we are about our own business. Guess what? So do you. Your company will succeed only to the extent that you do better than the competition. And in order to do better, you have to know where the competition stands.
Competitor and industry analysis is designed to paint that picture for you. We utilize it on behalf of our clients as a matter of course. We do so according to three key strategies:
When you choose us as your SEO provider, one of the first things we do is conduct keyword research for your website. But that’s just the start. We also research your competitors’ keywords. We research and analyze the keywords that get the best results for them. We research and analyze how and where they are utilizing those keywords.
All of this is done with the goal of making sure our SEO efforts guarantee your website is competitive. You want to beat the competition in terms of driving traffic and converting visitors. We want the same thing. We can only deliver the win if we understand what the competition is doing.
In addition to researching and analyzing competitor keywords, we dig around in an effort to discover how your competitors are marketing themselves. We want to know how they compete against you. A little research goes a long way in telling us what works for them and what doesn’t. That information is invaluable as we craft marketing strategies on your behalf.
The final piece of the research and analysis puzzle involves your industry as a whole. We research your industry in depth, seeking to understand where it is and how it’s doing. By discovering its strengths and weaknesses, we can tailor SEO and marketing efforts to achieve maximum results. Understanding your industry also affords opportunities to set you apart as an industry leader.
Pro sports offers a good analogy illustrating why competitor and industry analysis are so important. To effectively compete on the field, a team’s coaching staff has to understand the other team’s strengths and weaknesses. They have to understand what an opponent is trying to accomplish in terms of strategy. Otherwise, any efforts to beat them amount to nothing more than guesswork.
The most competitive teams never underestimate their opponents. They never take their opponents for granted. The same is true in the digital marketing arena. Your competition needs to be taken seriously. The competition deserves respect, the kind of respect that leads to formulating winning strategies.
Competitor and industry analysis are two tools we utilize to maximize SEO efforts. If your current provider doesn’t conduct regular and proper analysis, maybe it’s time for you to switch.