How to Measure SEO Success
Business executives are more likely to measure success in terms of return on investment (ROI). There is nothing wrong with that. But when it comes to digital marketing and search engine optimization (SEO), straight ROI doesn’t always work. For example, it is not always an accurate measurement of SEO performance. There are other ways to […]
SEO Services Will Still Be Relevant Next Year
Given the prevalence of both mobile and PPC advertising, we are beginning to hear rumblings of SEO services no longer being relevant. As a company that specializes in SEO services in Salt Lake City and throughout Utah, we humbly disagree. Not only are SEO services still relevant, but they will also remain so in 2024 […]
Using Local SEO to Reach Local Customers
We would not be surprised to learn that a good portion of the new customers we encounter learn about Webtek Digital Marketing by searching for a phrase like ‘digital marketing near me’. In fact, we plan for it. We expect local companies to search for digital marketing and locale SEO partners also located in the […]
Does Your Digital Marketing Agency Hit Every Available Channel?
At some point in your organization’s past, the decision was made to partner with a digital marketing agency. Smart move. Fast forward to where you are today. Do you feel like you are getting the most bang for your buck? One way to know is to look at all the channels your agency is hitting. […]
Top 3 Statistics Every SEO Agency Should Live By
Search engine optimization (SEO) is pretty much a numbers game. That may sound like an oversimplified explanation, but it is the truth. SEO is about driving traffic and converting it. And as any SEO agency can tell you, success is measured in raw numbers. Speaking of numbers, SEO experts rely on a long list of […]
Google Discover: A New Digital Marketing Tool
Digital marketing and SEO experts may obsess over Google from time to time, but there is a good reason for it. Google offers plenty of tools for marketing on desktop, mobile, and even audio and video streaming platforms. Google is among the top three most dominant forces on the web. Enter the Google Discover tool. […]
Digital Marketing and Finding Your KPI Focus
Webtek Digital Marketing isn’t the only digital marketing agency in Salt Lake City. There are others. There are still more throughout Utah and across the country. One thing we all have in common is relying on key performance indicators (KPIs) to tell us how we’re doing. But could we be chasing too many KPIs to […]
Content Marketing: Tips for SEO Companies
Content marketing is one of the hottest things in digital marketing right now. There is a good reason for that. As Google and its competitors are faced with sorting out an ever-growing mountain of online content, they need better ways to serve the helpful content users want. This fundamental principle is something every SEO company […]
AI in the Digital Marketer Age
Artificial intelligence (AI) is all the rage today thanks to entities like ChatGPT, GTP-3, and Dall-E. From AI-powered search to using tools like ChatGPT to write university term papers, it is everywhere. We are even hearing rumblings of AI’s potential impacts on digital marketing. As a digital marketing firm in Utah, we offer all the […]
How Many Types of Ecommerce Marketing Do You Know About
What would you say if someone on the Webtek team told you that ecommerce marketing isn’t a single entity? It’s true. There are different types of ecommerce marketing. An ecommerce operator could focus on just one or two or apply all as needed. That’s one of the more exciting aspects of promoting ecommerce businesses. Just […]
