Pay-per-click advertising has proven to be an effective tool for driving traffic and increasing conversions. We can help you create compelling campaigns for Google and Bing paid ads that are fully tailored to the needs and scale of your company.
Good question. PPC isn’t everything (we do love organic results), but we’re strong believers in a holistic and all-encompassing approach to digital marketing. The more focused the path, the more likely you are to see tangible, data-driven results.
PPC advertising comes with a slew of advantages for your business, but there are five we believe to be pretty convincing:
Simply put, there is no faster way to reach your target audience than with search engines and social media. Thanks to the prevalence of both, PPC is the vehicle by which you’ll start to see immediate results, as measured by increased traffic and conversion rates.
One of the less obvious benefits of PPC, your company’s advertising success can be measured by monitoring the activity of your ads. Click-throughs and purchases are a clear indication that you’re doing something right, and adversely, what you may need to change.
By definition, you only pay for PPC ads when they’re clicked. Regardless of the model used (individual click payment, number of impressions, or actual conversions), you’ll never pay for an ad that no one responds to. This guarantees results (good or bad) from every penny you spend.
PPC advertising can act as a standalone marketing tool or it can be integrated throughout your other digital marketing strategies (we highly recommend the latter). From dynamic search campaigns to keyword research, everything can be plugged into PPC advertising.
The data-centric nature of PPC ads makes them a great tool for analysis. In looking at the results of your campaigns, you can quickly determine what works, what doesn’t, and how to further target your audience to increase conversion rates.
It’s the number one search engine in the world, and that’s reason enough. But we highly recommend Google Ads for another simple basis: Google offers a highly controllable reach with measurable performance and immediate appearance above organic links. In other words, Google Ads are an incredible resource for building brand awareness.
Google isn’t the only game in town. Bing is a Microsoft search engine, and it happens to be Google’s biggest rival where PPC is concerned. Bing Ads tend to cost slightly less per click— though traffic quality and demographics should always be considered—but used effectively, they can be an exceptional substitute for, or complement to, Google Ads.
This is a means by which companies can advertise on social media platforms to target specific demographics, and—thanks to the data collected and analyzed by these platforms—audiences can be targeted for a high degree of specificity. Moreover, it allows for creative advertising efforts (to either a broad audience or specific sub-group) across all channels.
We don’t take these efforts lightly. The development and implementation of an effective PPC campaign requires analysis and strategic thinking. If we want solid results, we have to get it right. Here’s what the WebTek PPC process entails:
ANALYSIS
This is our starting point. Research and analysis are an absolute necessity if we’re to understand our clients’ industry from every possible angle: the strength of the market, target audience, keyword environment, and competition all inform our strategic next steps.
STRATEGY
Following analysis, our team works closely with the client to conduct a budget assessment that enables us to use every penny to their advantage. We strategize audience segmentation, determine which PPC platforms to utilize, and work on the mechanics of each campaign.
IMPLEMENTATION
This phase of the process allows us to focus on the fundamentals of ad creation and campaign launch. We create individual campaigns based on budget, time constraints and other considerations, and tailor a launch that will optimize results and get you seen.
OPTIMIZATION
This crucial, final step guarantees that ads are reaching the right audience, gaining click throughs, and offering effective content to viewers. We want visitors to spend time on our client’s websites and make positive buying decisions and/or lead conversions, so we optimize on-site to ensure this.
REVIEW
The final stage of the PPC process is the review stage. Reviewing ad campaigns gives the client instant feedback on their products and services. It tells us if any particular campaigns need to be modified in place, as well as what worked and what did not. The information we glean provides direction for future ad campaigns. The goal is always to start each campaign with a better understanding than the last.
ANALYSIS
This is our starting point. Research and analysis are an absolute necessity if we’re to understand our clients’ industry from every possible angle: the strength of the market, target audience, keyword environment, and competition all inform our strategic next steps.
STRATEGY
Following analysis, our team works closely with the client to conduct a budget assessment that enables us to use every penny to their advantage. We strategize audience segmentation, determine which PPC platforms to utilize, and work on the mechanics of each campaign.
IMPLEMENTATION
This phase of the process allows us to focus on the fundamentals of ad creation and campaign launch. We create individual campaigns based on budget, time constraints and other considerations, and tailor a launch that will optimize results and get you seen.
OPTIMIZATION
This crucial, final step guarantees that ads are reaching the right audience, gaining click throughs, and offering effective content to viewers. We want visitors to spend time on our client’s websites and make positive buying decisions and/or lead conversions, so we optimize on-site to ensure this.
REVIEW
The final stage of the PPC process is the review stage. Reviewing ad campaigns gives the client instant feedback on their products and services. It tells us if any particular campaigns need to be modified in place, as well as what worked and what did not. The information we glean provides direction for future ad campaigns. The goal is always to start each campaign with a better understanding than the last.
ANALYSIS
This is our starting point. Research and analysis are an absolute necessity if we’re to understand our clients’ industry from every possible angle: the strength of the market, target audience, keyword environment, and competition all inform our strategic next steps.
STRATEGY
Following analysis, our team works closely with the client to conduct a budget assessment that enables us to use every penny to their advantage. We strategize audience segmentation, determine which PPC platforms to utilize, and work on the mechanics of each campaign.
IMPLEMENTATION
This phase of the process allows us to focus on the fundamentals of ad creation and campaign launch. We create individual campaigns based on budget, time constraints and other considerations, and tailor a launch that will optimize results and get you seen.
OPTIMIZATION
This crucial, final step guarantees that ads are reaching the right audience, gaining click throughs, and offering effective content to viewers. We want visitors to spend time on our client’s websites and make positive buying decisions and/or lead conversions, so we optimize on-site to ensure this.
REVIEW
The final stage of the PPC process is the review stage. Reviewing ad campaigns gives the client instant feedback on their products and services. It tells us if any particular campaigns need to be modified in place, as well as what worked and what did not. The information we glean provides direction for future ad campaigns. The goal is always to start each campaign with a better understanding than the last.
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