Our Blog

You’ve got digital marketing questions, and we’ve got all the information you need. From social media to link building, content-creation tips to industry-specific suggestions, we’re happy to  spread the knowledge and help where we can. Scroll through to find the resources that will  enable your business to thrive in the digital marketplace.

Blog Management
Finding the Right KPIs to Guide Your Digital Marketing
Digital Marketing

Finding the Right KPIs to Guide Your Digital Marketing

We recently published a blog post discussing how to avoid chasing vanity metrics in your SEO strategies. Vanity metrics are metrics that are meaningless to your particular goals. There is something similar in digital marketing: meaningless key performance indicators (KPIs). It goes without saying that companies need to find the right KPIs to guide their digital marketing efforts.

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Here's How to Stop Chasing Vanity Metrics in Your SEO
SEO

Here’s How to Stop Chasing Vanity Metrics in Your SEO

Metrics are everything in the SEO world. Whether we are dealing with a new client who found this by searching for ‘local SEO services near me’ or a client that has been with us long enough to have undergone regular SEO and website audits, metrics are the measurement of our success as an agency. But here is the thing: success requires tracking the right metrics.

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Is Email Marketing Part of Your Company's Overall Strategy?
Digital Marketing

Is Email Marketing Part of Your Company’s Overall Strategy?

If your company works with a digital marketing agency to get your products and services in front of consumers, we are willing to bet that you also have an overall marketing strategy that encompasses multiple approaches. How about email marketing? Is it one of your company’s approaches? Is it part of your company’s overall digital marketing strategy?

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SEO Services: 7 Reasons a Local Firm Is Better for Local SEO
SEO

SEO Services: 7 Reasons a Local Firm Is Better for Local SEO

Searching for ‘local SEO services near me’ is pretty common. On the other hand, there are plenty of companies in need of SEO services but choose to work with providers not located in their local areas. We cannot say whether that’s right or wrong. But we will say this: a local firm is a better bet when your main focus is local SEO.

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