Google Discover: A New Digital Marketing Tool

Using Google Discover As a Digital Marketing Tool | Webtek Digital Marketing

Digital marketing and SEO experts may obsess over Google from time to time, but there is a good reason for it. Google offers plenty of tools for marketing on desktop, mobile, and even audio and video streaming platforms. Google is among the top three most dominant forces on the web. Enter the Google Discover tool. […]

Use AI to Enhance SEO Content Creation, Not Eliminate Creators

Use AI to Enhance SEO Content Creation, Not Eliminate Creators | Webtek Marketing

ChatGPT took the world by storm when it was released for public consumption late last year. Everyone seemed enamored with it. So much so that self-proclaimed digital marketing experts began predicting the end of human content creators in favor of generative AI tools. We say, “not so fast.” Generative AI is definitely a useful tool […]

Why Your SEO Agency Should Be Concerned About Core Web Vitals

Why Your SEO Agency Should Be Concerned About Core Web Vitals | Webtek Marketing

If you were forced to choose just one thing on which to focus all your SEO efforts, what would it be? Some SEO agencies would say Core Web Vitals. Though there are other possibilities, focusing on Core Web Vitals wouldn’t be a bad idea. In fact, they are something every SEO agency should be concerned […]

Content Marketing: Tips for SEO Companies

Content Marketing: Tips for SEO Companies | Webtek Marketing

Content marketing is one of the hottest things in digital marketing right now. There is a good reason for that. As Google and its competitors are faced with sorting out an ever-growing mountain of online content, they need better ways to serve the helpful content users want. This fundamental principle is something every SEO company […]

When to Hire an Outside SEO Agency

When to Hire an Outside SEO Agency | Webtek Marketing

Search engine optimization (SEO) isn’t really an option anymore. If you have a website and you want it to do more than just take up digital space, you need to employ at least a minimal amount of SEO. The question for many businesses is whether to bring in an outside SEO agency. Failing to put […]

SEO Audit: What Is It and Why We Do It?

SEO Audit What Is It and Why We Do It | Webtek Marketing

Hiring a new SEO company to help improve search engine performance almost always results in an SEO audit. We do SEO audits here at Webtek. But even if you’re not bringing in a new provider, regular audits are still a good idea. Why? Because the internet is an ever-evolving space. SEO audits are one of […]

Maintaining Site Health with a Technical SEO Audit

Tips for Your Technical SEO Audit

Much of what goes into search engine optimization (SEO) focuses on what people can actually see when they visit a site. That is not without reason. Things like quality content and a site’s readability go a long way toward generating traffic and getting people to stick around. But website owners and SEO experts should never […]