How to Measure SEO Success
Business executives are more likely to measure success in terms of return on investment (ROI). There is nothing wrong with that. But when it comes to digital marketing and search engine optimization (SEO), straight ROI doesn’t always work. For example, it is not always an accurate measurement of SEO performance. There are other ways to […]
SEO Services Will Still Be Relevant Next Year
Given the prevalence of both mobile and PPC advertising, we are beginning to hear rumblings of SEO services no longer being relevant. As a company that specializes in SEO services in Salt Lake City and throughout Utah, we humbly disagree. Not only are SEO services still relevant, but they will also remain so in 2024 […]
Using Local SEO to Reach Local Customers
We would not be surprised to learn that a good portion of the new customers we encounter learn about Webtek Digital Marketing by searching for a phrase like ‘digital marketing near me’. In fact, we plan for it. We expect local companies to search for digital marketing and locale SEO partners also located in the […]
Why Your SEO Company Should Stress Local Search
The types of small businesses that tend to outsource digital marketing and SEO do so because they do not have the money or resources to keep an entire digital marketing team on staff. This further suggests that they rely heavily on a local or regional audience as a primary customer base. What does that tell […]
How to Make the Most of Your Local SEO Strategy
Is your company just getting into search engine optimization (SEO) for the first time? If so, there is a good chance that local SEO will be part of your strategy in the early stages. You are probably going to want to focus on a local audience before expanding from there. That being the case, knowing […]
Top 3 Statistics Every SEO Agency Should Live By
Search engine optimization (SEO) is pretty much a numbers game. That may sound like an oversimplified explanation, but it is the truth. SEO is about driving traffic and converting it. And as any SEO agency can tell you, success is measured in raw numbers. Speaking of numbers, SEO experts rely on a long list of […]
Google Discover: A New Digital Marketing Tool
Digital marketing and SEO experts may obsess over Google from time to time, but there is a good reason for it. Google offers plenty of tools for marketing on desktop, mobile, and even audio and video streaming platforms. Google is among the top three most dominant forces on the web. Enter the Google Discover tool. […]
Use AI to Enhance SEO Content Creation, Not Eliminate Creators
ChatGPT took the world by storm when it was released for public consumption late last year. Everyone seemed enamored with it. So much so that self-proclaimed digital marketing experts began predicting the end of human content creators in favor of generative AI tools. We say, “not so fast.” Generative AI is definitely a useful tool […]
Why Your SEO Agency Should Be Concerned About Core Web Vitals
If you were forced to choose just one thing on which to focus all your SEO efforts, what would it be? Some SEO agencies would say Core Web Vitals. Though there are other possibilities, focusing on Core Web Vitals wouldn’t be a bad idea. In fact, they are something every SEO agency should be concerned […]
Content Marketing: Tips for SEO Companies
Content marketing is one of the hottest things in digital marketing right now. There is a good reason for that. As Google and its competitors are faced with sorting out an ever-growing mountain of online content, they need better ways to serve the helpful content users want. This fundamental principle is something every SEO company […]
