SEO/SEM Specialist

If you love seeing the impact of your work and having your voice and ideas heard, growing deep in your SEO knowledge, being compensated well and given freedom to balance your life, working with a wide variety of some of the best clients, collaborating with other passionate and experienced marketers, having opportunity to learn new channels and expand your skills…then this is new job for you.

Webtek Interactive is a fast-growing, full-service digital marketing agency with offices in Salt Lake City, UT and Austin, TX, and the parent company to Webtek Medical Marketing. We offer SEO, PPC, Social Media, Design, Development, Content Creation, Video Production, Conversion Rate Optimization, and more.

We have experienced some nice growth in the last year, and we’re adding the top SEO and PPC talent to expand our team. You will be working with the co-founders of the agency directly to learn the way we do things to keep a retention rate of over 90% over the last 5 years, working in challenging industries with enterprise clients, and crushing local business markets with bright companies you probably know and love. We have over 30 years of SEO between our two founders and we want to share it with you.

The ideal candidate has 2 years of experience working in SEO, and it helps to have experience in a variety of media channels such as paid search, display, social, video or native advertising. We’re looking for a data-driven professional who can think strategically to bridge the gap between business objectives and Search Marketing strategy and execution. We are willing to train PPC to a good SEO candidate, depending on your desired path.

At the core of everything we do is to the desire to build lasting, meaningful relationships, elevate the customer experience, make a positive impact, and create something worth talking about. Part of this philosophy is to create an environment for people that enhances their life to make them feel fulfilled, free to express, and happy to go to work every week.

What you’ll do:

• Build, execute, and optimize organic and paid search campaigns for a variety of clients.
• Track keyword rankings and traffic coming from both organic and paid search and develop optimization strategies.
• Evaluate and perform on-page SEO.
• Identify and repair technical SEO errors.
• Perform outreach to earn high quality backlinks.
• Inform conversion rate optimization testing for landing pages that result in data-driven actions.
• Make campaign strategy recommendations based on Google Analytics data and work within a number of SEO tools.
• Prepare, analyze, and present in-depth performance reports.

What You Need

• 2 years of experience working in SEO
• An eye for detail and a mind for analytics
• Balance of technical and interpersonal skills
• An eagerness to learn and explore in an ever-changing field
• Exhibit good interpersonal skills to effectively communicate with agency team members, clients and vendors.
• Work in a professional and positive manner as a team member, team/project leader, and agency representative.
• Be self-motivated, show confidence and initiative in going beyond what is required in Primary Job Responsibilities.
• Google Analytics Certification
• Google AdWords Advanced Search Certification is a plus

What We Offer

• Competitive pay
• Remote work
• Flexible Friday
• Mental health days
• Excellent training on SEO (and PPC for those who want to develop this)
• Investment in your personal development by teaching skills that expand your valuable skillset and allow you to touch many industries and channels.
• Work with a huge suite of SEM software. You’ll have the best tools to work with.
• Generous PTO and work / life integration.
• One week winter break
• Flexibility and culture
• Health Insurance

More About Webtek Interactive
Led by Justin Crawmer and Scott Miscall, Webtek Interactive is a full-service digital marketing agency with offices in Salt Lake City, Utah and Austin, Texas. WebTek offers comprehensive digital marketing services, focusing on digital strategy, SEO, PPC, Content Marketing, Conversion Rate Optimization & Analytics, plus Web Design & Development. Developing a deep understanding of clients’ businesses and their goals, WebTek works to increase visibility to target audiences, driving traffic and conversion. An optimized digital presence encourages potential buyers to consistently take action, allowing for constant success in the online marketplace.

MISSION STATEMENT

We help our clients elevate their business and reach new peaks.
In today’s digital age, online presence defines the potential of a business. With our mastery of digital marketing, we create freedom for both our employees and clients to build their dreams, because their success is our success.

VISION STATEMENT

We empower companies led by people who inspire us

CORE VALUES

1. WE’RE IN THIS TOGETHER

Our team is your team, your success is our success. Our clients and co-workers become our friends and we’re enthusiastic about helping them reach their goals.

2. WE’RE ALWAYS OPEN

We don’t mean our business hours- openness is our attitude. We communicate and work with transparency. We seek new ideas and new adventures.

3. WE KEEP CLIMBING

We celebrate our accomplishments and then challenge ourselves to higher peaks. Our energy is persistently towards iterative improvement.

Check us out:  https://Webtek.co

If you get excited about seeing the impact of your work, growing deep in your SEO knowledge, working with a wide variety of some of the best clients, collaborating with other passionate and smart humans, having opportunity to learn new channels and skills, then this is new job for you. Webtek Interactive is a fast-growing, full-service digital marketing agency with offices in Salt Lake City, UT and Austin, TX, and the parent company to Webtek Medical Marketing. We offer SEO, PPC, Social Media, Design, Development, Content Creation, Video Production, Conversion Rate Optimization, and more. We have experienced tremendous growth in the last year, and we’re adding the top SEO and PPC talent to expand our team. You will be working with the co-founders of the agency directly to learn the way we do things to keep a retention rate of over 90% over the last 5 years, working in challenging industries with enterprise clients, and crushing local business markets with bright companies you probably know and love. We have over 25 years of SEO between our two founders and we want to share it with you. The ideal candidate has 2 years of experience working in SEO, and it helps to have experience in a variety of media channels such as paid search, display, social, video or native advertising. We’re looking for a data-driven professional who can think strategically to bridge the gap between business objectives and Search Marketing strategy and execution. At the core of everything we do is to the desire to build lasting, meaningful relationships, elevate the customer experience, make a positive impact, and create something worth talking about. Part of this philosophy is to create an environment for people that enhances their life to make them feel fulfilled, free to express, and happy to go to work every week. What you’ll do: · Build, execute, and optimize paid and organic search campaigns for a variety of clients. · Track keyword rankings and traffic coming from both organic and paid search and develop optimization strategies. · Evaluate and perform on-page SEO. · Identify and repair technical SEO errors. · Perform outreach to earn high quality backlinks. · Inform conversion rate optimization testing for landing pages that result in data-driven actions. · Make campaign strategy recommendations based on Google Analytics data and work within a number of SEO tools. · Prepare, analyze, and present in-depth performance reports. What You Need · 2 years of experience working in SEO · An eye for detail and a mind for analytics · Balance of technical and interpersonal skills · An eagerness to learn and explore in an ever-changing field · Exhibits good interpersonal skills to effectively communicate with agency team members, clients and vendors. · Works in a professional and positive manner as a team member, team/project leader, and agency representative. · Is self-motivated, shows confidence and initiative in going beyond what is required in Primary Job Responsibilities. · Google Analytics Certification · Google AdWords Advanced Search Certification is a plus What We Offer · Competitive pay · Brand new, beautiful offices with amenities like stand-up desks, complimentary barista service, stocked refrigerators, covered parking, video conference rooms, downtown location near City Creek, Gallivan, Regent Street, and more. · Investment in your personal development by teaching skills that expand your valuable skillset and allow you to touch many industries and channels. · Work with a huge suite of SEM software. You’ll have the best tools to work with. · Generous PTO and work / life integration. · Flexibility and culture · Health Insurance More About Webtek Interactive Led by Justin Crawmer and Scott Miscall, Webtek Interactive is a full service digital marketing agency with offices in Salt Lake City, Utah and Austin, Texas. WebTek offers comprehensive digital marketing services, focusing on digital strategy, SEO, PPC, Content Marketing, Conversion Rate Optimization & Analytics, plus Web Design & Development. Developing a deep understanding of clients’ businesses and their goals, WebTek works to increase visibility to target audiences, driving traffic and conversion. An optimized digital presence encourages potential buyers to consistently take action, allowing for constant success in the online marketplace. Creativity We fuel new ideas. We brainstorm and set goals. We strive to find new ways to grow. Relationship We build relationships. We value our clients and our team. Together, we collaborate and work as a partnership. Integrity We commit to do the right thing in the best way we can. We act with honesty and integrity with unquestionable character. Passion We love what we do, our business, and our clients. We show pride and dedication in everything we do. We are enthusiastic in learning new things. Excellence We make impact and deliver great results to our clients’ business. We deliver our best in all we do.

The Digital Marketing Account Manager will help with tasks in a client-facing role, and support the company Founder in developing new business and creating visibility for the Webtek brand. This person will have a working knowledge of SEO/PPC and will be tasked with keeping up to date on trends within the industry and applying that knowledge in their day-to-day activities. This position will be, providing strategy and consultation to help drive traffic, conversions, and communicate results. In addition, this position includes helping with business development activities such as events, networking with other agencies, attending industry conferences, and other exciting activites. • Proven working experience in Digital Marketing or related field • Excellent consulting, writing, editing (photo/text), presentation and communication skills • Demonstrable social networking experience and social analytics tools knowledge • Adequate knowledge of web design, web development, CRO, SEO, PPC • Knowledge of online marketing and good understanding of major marketing channels • Positive attitude, detail- and customer- oriented with good multitasking and organizational ability • Passion for Digital Marketing, Business, or New Media     About WebTek Interactive Led by Justin Crawmer and Scott Miscall, Webtek Interactive is a full service digital marketing agency with offices in Salt Lake City, Utah and Austin, Texas. WebTek offers comprehensive digital marketing services, focusing on digital strategy, SEO, PPC, Content Marketing, Email Marketing, and Web Analytics, plus Web Design and Development. Developing a deep understanding of clients’ businesses and their goals, WebTek works to increase visibility to target audiences, driving traffic and conversion. An optimized digital presence encourages potential buyers to consistently take action, allowing for constant success in the online marketplace.

  The Digital Marketing Intern will help with SEO strategy tasks in a client-facing role. Reporting to the Digital Marketing Account Manager, this person will have a working knowledge of SEO and will be tasked with keeping up to date on trends within the industry and applying that knowledge in their day-to-day activities. Our internship has three legs, which will help you learn about everything at a high level, and gravitate toward the work you love. We really believe in helping you find the role that makes you happy, and creating lasting relationships (both employees and clients). You would get to touch on three areas: 1 - client services: interface with clients, work with strategy, prepare reports, get Google Analytics certified 2 - fulfillment: get to try first hand all the things behind the scenes that make the magic happen, get Google Adwords certified 3 - business development: use learned marketing skills and strategies to create new clients for webtek, and get a cut of any new business you drive, including clients increasing budget; this can be whatever you are most comfortable with and passionate about... lead gen, community outreach, networking, educational and speaking engagements, social media content and more. Not a sales position   Qualifications • Adequate knowledge in Digital Marketing or related field • Excellent consulting, writing, editing (photo/video/text), presentation and communication skills • Demonstrable social networking experience and social analytics tools knowledge • Adequate knowledge of web design, web development, CRO and SEO • Knowledge of online marketing and good understanding of major marketing channels • Positive attitude, detail and customer oriented with good multitasking and organizational ability • Interest in Digital Marketing, Business, or New Media   This position is an internship with potential to lead to a full time position.     About WebTek Interactive Led by Justin Crawmer and Scott Miscall, Webtek Interactive is a full service digital marketing agency with offices in Salt Lake City, Utah and Austin, Texas. WebTek offers comprehensive digital marketing services, focusing on digital strategy, SEO, PPC, Content Marketing, Email Marketing, and Web Analytics, plus Web Design and Development. Developing a deep understanding of clients’ businesses and their goals, WebTek works to increase visibility to target audiences, driving traffic and conversion. An optimized digital presence encourages potential buyers to consistently take action, allowing for constant success in the online marketplace.

We are looking for a PPC (Pay Per Click) Manager to run PPC campaigns and monitor paid search budgets. This is an exciting role for someone who can lead both strategy and execution for paid channels on a high-performing online marketing team. The PPC Manager is a critical part of the team, responsible for creating, managing, and growing our PPC campaigns in order to drive traffic and business. In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.)

• Participate in forming effective paid search strategies
• Launch and optimize various PPC campaigns
• Oversee accounts on search platforms (e.g. Google AdWords, Bing)
• Be involved in keyword selection and audience targeting
• Monitor budget and adjust bids to gain better ROI
• Track KPIs to assess performance and pinpoint issues
• Produce reports for clients
• Write attractive advertising copy adhering to the search engine specifications and guidelines
• Meeting clients' objectives on key performance indicators.
• Suggest and develop new campaigns across multiple channels
• Find ways to reduce risk of click fraud
• Keep abreast of PPC and SEM trends

Qualifications

• MUST BE LOCAL
• Proven experience as a PPC Manager or Digital Marketing Specialist
• Experience in data analysis and reporting
• Knowledge of SEO and digital marketing concepts
• Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
• Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
• Strong analytical skills with a keen ability to interpret and translate data into campaign/business strategy

Pluses

• Google AdWords Certification
• Web development experience
• UX/UI experience
• HTML, XML, and JavaScript
• A/B testing

What We Offer

• Competitive pay
• Brand new, beautiful offices with amenities like stand-up desks, complimentary barista service, stocked refrigerators, covered parking, video conference rooms, downtown location near City Creek, Gallivan, Regent Street, and more.
• Investment in your personal development by teaching skills that expand your valuable skillset and allow you to touch many industries and channels.
• Work with a huge suite of SEM software. You’ll have the best tools to work with.
• Generous PTO and work / life integration.
• Flexibility and culture
• Health Insurance

More About Webtek Interactive

Led by Justin Crawmer and Scott Miscall, Webtek Interactive is a full service digital marketing agency with offices in Salt Lake City, Utah and Austin, Texas. WebTek offers comprehensive digital marketing services, focusing on digital strategy, SEO, PPC, Content Marketing, Conversion Rate Optimization & Analytics, plus Web Design & Development. Developing a deep understanding of clients’ businesses and their goals, WebTek works to increase visibility to target audiences, driving traffic and conversion. An optimized digital presence encourages potential buyers to consistently take action, allowing for constant success in the online marketplace. Creativity: We fuel new ideas. We brainstorm and set goals. We strive to find new ways to grow. Relationship: We build relationships. We value our clients and our team. Together, we collaborate and work as a partnership. Integrity: We commit to do the right thing in the best way we can. We act with honesty and integrity with unquestionable character. Passion: We love what we do, our business, and our clients. We show pride and dedication in everything we do. We are enthusiastic in learning new things. Excellence: We make impact and deliver great results to our clients’ business. We deliver our best in all we do.

About WebTek Interactive

Webtek Interactive is a fast-growing, full-service digital marketing agency with offices in Salt Lake City and Austin, TX, and the parent company to Webtek Medical Marketing. We offer SEO, PPC, Social Media, Design, Development, Content Creation, Video Production, Conversion Rate Optimization, and more. Brand new beautiful offices with amenities like stand-up desks, complimentary barista service, stocked refrigerators, covered parking, video conference rooms, downtown location near City Creek, Gallivan, Regent street, and more. Clients include national / global brands like Vivint and T-Mobile, as well as local brands like City Home Collective and Caputo's Market, among many more, and our retention rate has been 90% over the last 5 years. Work with a large variety of sectors, B2B, B2C, Eccomerce, lead gen, non-profit, etc. Offering great compensation, growth opportunities, incentives, flexibility, and culture. Let's climb Higher!