Digital Marketing

We are Webtek, a full-service digital marketing agency in Salt Lake City, Utah that specializes in SEO, PPC, web design & development.
Here some of our case studies:

Finding the Right KPIs to Guide Your Digital Marketing

Finding the Right KPIs to Guide Your Digital Marketing

We recently published a blog post discussing how to avoid chasing vanity metrics in your SEO strategies. Vanity metrics are metrics that are meaningless to your particular goals. There is something similar in digital marketing: meaningless key performance indicators (KPIs). It goes without saying that companies need to find the right KPIs to guide their digital marketing efforts.

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Is Email Marketing Part of Your Company's Overall Strategy?

Is Email Marketing Part of Your Company’s Overall Strategy?

If your company works with a digital marketing agency to get your products and services in front of consumers, we are willing to bet that you also have an overall marketing strategy that encompasses multiple approaches. How about email marketing? Is it one of your company’s approaches? Is it part of your company’s overall digital marketing strategy?

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Digital Marketing Agency vs. In-House - Webtek Digital Marketing - A team sits in front of a woman presenting on a digital whiteboard

Digital Marketing Agency vs. In-House

The debate over in-house vs. professional agency marketing has been around since the early days of Madison Avenue advertising. It carried over into the digital marketing world back in the 1990s. The debate always boils down to the same thing: value. What are you getting for the amount of time, effort, and money your company is putting into marketing?

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8 Essential Tips for Cannabis Marketing

8 Essential Tips for Cannabis Marketing

Marketing is as important in the cannabis industry as any other. Cannabis businesses have brands to promote and customers to reach. Yet the industry faces a strange conundrum that ultimately has a profound impact on marketing efforts: the drastic differences between state and federal laws.

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