We are Webtek, a full-service digital marketing agency in Salt Lake City, Utah that specializes in SEO, PPC, web design & development.
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We recently published a blog post discussing how to avoid chasing vanity metrics in your SEO strategies. Vanity metrics are metrics that are meaningless to your particular goals. There is something similar in digital marketing: meaningless key performance indicators (KPIs). It goes without saying that companies need to find the right KPIs to guide their digital marketing efforts.
If your company works with a digital marketing agency to get your products and services in front of consumers, we are willing to bet that you also have an overall marketing strategy that encompasses multiple approaches. How about email marketing? Is it one of your company’s approaches? Is it part of your company’s overall digital marketing strategy?
Webtek Digital Marketing isn’t the only digital marketing agency in Salt Lake City. There are others. There are still more
Artificial intelligence (AI) is all the rage today thanks to entities like ChatGPT, GTP-3, and Dall-E. From AI-powered search to
We do a ton of keyword research just to make sure that the Webtek website performs well. One of the
Webtek Marketing, a Salt Lake City digital marketing agency, discusses what qualities a good local marketing agency should have.
The debate over in-house vs. professional agency marketing has been around since the early days of Madison Avenue advertising. It carried over into the digital marketing world back in the 1990s. The debate always boils down to the same thing: value. What are you getting for the amount of time, effort, and money your company is putting into marketing?
Webtek Marketing discusses what low-cost tactics therapists should invest in to increase their reach and exposure to potential patients.
Black Friday and Cyber Monday are arguably the two most profitable days for U.S. retailers. They are two days not to be missed in the run up to annual holiday sales. More importantly, they are two days to aggressively market via PPC.
Marketing is as important in the cannabis industry as any other. Cannabis businesses have brands to promote and customers to reach. Yet the industry faces a strange conundrum that ultimately has a profound impact on marketing efforts: the drastic differences between state and federal laws.
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