Digital Marketing

We are Webtek, a full-service digital marketing agency in Salt Lake City, Utah that specializes in SEO, PPC, web design & development.
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Finding the Right KPIs to Guide Your Digital Marketing

Finding the Right KPIs to Guide Your Digital Marketing

We recently published a blog post discussing how to avoid chasing vanity metrics in your SEO strategies. Vanity metrics are metrics that are meaningless to your particular goals. There is something similar in digital marketing: meaningless key performance indicators (KPIs). It goes without saying that companies need to find the right KPIs to guide their digital marketing efforts.

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