Here at Webtek, we are more than just an SEO company. We combine SEO with digital marketing, content creation, web development, and PPC advertising to offer a full basket of services. A big part of what we do falls under the banner of content strategy. We take the position that content strategy matters a great deal. So much so that it could be the most important aspect of SEO and digital marketing combined.
We have a saying in our industry: content is king. Any SEO company worth doing business with knows and understands this fundamental truth. The simple fact of the matter is that the internet is one large repository of content. Granted, content can take a variety of forms ranging from blog posts to infographics and videos. Regardless, content is what users are after. A lack of useful content dictates that a user has no valid reason to visit your website.
The Content Strategy: Abroad Overview
As for an SEO company’s content strategy, it is essentially the way that company goes about leveraging content on behalf of the client. As your SEO company, we would look at a number of factors before determining what types of content are most appropriate to your website and the goals you want to accomplish. We would undertake keyword research, come up with a content calendar, and so on.
Although we follow some basic principles for every client we work with, each client’s content strategy is going to be somewhat different. And why wouldn’t that be the case? Every company is unique in some way, shape, or form. A content strategy needs to account for the unique things every client brings to the table.
Various Components of a Content Strategy
It is not enough for an SEO company to come up with a broad overview and leave it at that. A good content strategy is a detailed strategy encompassing multiple components. One of the most important components is audience focus.
Content is created for audiences. At least that’s the way it should be. Google and its competitors don’t want content created for search engine algorithms. They want user-centric content that answers a question, explains how to do something, etc. Our content strategy is designed to accomplish just that.
Here are some of the other components:
- Keyword Research – Effective keyword research is a must. Keywords still drive search engine results.
- Variety – Most clients find their SEO more effective when they embrace a variety of content forms. Combining short- and long-form written content with videos and graphics can produce tremendous results.
- Scheduling – Strong SEO performance requires regular website updates. To make sure updates stay on track, a publishing schedule is often put together.
- Optimization – All online content an SEO company produces should be optimized for search engines. Although that sounds like an obvious no-brainer, you’d be surprised by how much content on the web hasn’t been optimized.
- User Intent – A strong content strategy takes user intent into account. This is to say that content is created around meeting a particular need. But content creators need to understand user intent to create that sort of content.
There are additional components we could talk about if time and space allowed. Here is the main takeaway as we close this post: your SEO company’s content strategy matters a great deal. If you haven’t been getting very impressive results from your SEO efforts, perhaps the content strategy now in play doesn’t match your organization or its goals. Maybe it’s time for a new content strategy – and perhaps even an SEO company capable of implementing it.
