Your business works with a local SEO company in the hopes of maintaining strong organic search performance. That’s great. SEO is the best tool for that job. But ask yourself whether your provider understands website marketing. It really does matter. Why? Because driving traffic alone is not going to be enough to push your business to the next level.
Local SEO, and even classic SEO for that matter, was originally developed as a means of ensuring that an organization’s website performs well in organic searches. When an organization can achieve consistent listings within the top 10 results, traffic goes up. But traffic does not necessarily translate into sales. An organization needs to close the deal whenever a visitor arrives. That is what website marketing is for.
More About Website Marketing
Website marketing is a strategic approach to reaching customers and converting them through an organization’s website. The ultimate goal for website marketing is to drive sales. However, there are a number of smaller goals that all work together to help organizations achieve the big one. Those goals include:
1. Lead Generation
It is not reasonable to expect every website visit to end in a sale. Yet every visit could represent a potential new lead. The local SEO company that understands website marketing knows enough to employ lead generation strategies. They might encourage visitors to sign up for a newsletter, request a quote, or even download a free resource.
2. Strengthening the Brand
Website marketing is a fantastic tool for strengthening an organization’s brand. Solid design reflects a brand’s identity and values. It creates a memorable impression in a visitor’s mind. In terms of a site’s content, it has the capability of engaging with customers and building credibility. Both make a brand stronger.
3. Engaging With Content
All the information and images found on a website are considered content. Furthermore, content is the key to turning casual visitors into paying customers. Therefore, successful website marketing places a heavy emphasis on content creation. It seeks to engage visitors with content that will motivate action.
Interaction With Social Media
In the old days, a local SEO company could concentrate exclusively on Google and a small number of other search engines. Such is no longer the case. Today, people spend an exceptional amount of time on social media. An organization not attempting to reach its audience through social is throwing away a valuable resource.
There should be interaction between websites and social media channels. For instance, the local SEO company can produce a bunch of content for a client’s website. Links to that content should also be posted on the organization’s social media pages – with additional context, of course.
When the two are integrated, an organization’s website becomes another contact point among social media users who might otherwise never venture beyond the confines of their social networks. By engaging with integrated content, organizations get social media users to their websites where they can be converted to paying customers.
More Than Just Keywords
The long and short of this is that modern SEO has moved well beyond mere keyword research and placement. The local SEO company has moved beyond the goal of merely driving local customers to a client’s website. SEO has evolved to become just one part of the much broader discipline known as digital marketing.
We trust your local SEO company is doing right by you in terms of website marketing. If not, let’s talk. Webtek Digital Marketing is a Utah SEO firm offering a range of services designed to promote your organization, strengthen your brand, and drive sales.
