As a digital marketing agency in Utah, one of our main goals is to help businesses throughout the Beehive State make the most of their websites as digital marketing tools. Perhaps it wouldn’t surprise you to know that most website owners have no idea how to market with their sites. But that’s okay. Companies like ours are here to help.
One of the first things we want new clients to understand is that merely putting up a website is not going to help them achieve their digital marketing goals. Websites are fantastic marketing tools. But alone, they do not offer a whole lot of benefit. Websites need to be combined with other strategies if they are to be utilized to maximum effect.
Billions of Pages Online
When the public internet was first a thing, there weren’t a whole lot of websites out there. A company could put up a professional looking site and expect to see good things from it even without aggressive marketing. But that is no longer the case. Today there are literally billions of websites. Finding a single page is like finding the proverbial needle in the haystack.
How do you cut through the noise to get people to your site? Digital marketing. Through digital marketing, you put your site where people are most likely to see it. Do that effectively and your website becomes a dynamic marketing tool that can reap impressive benefits.
It All Starts With SEO
Although digital marketing and SEO are considered two separate disciplines, there is plenty of overlap between them. So much so that the first step in marketing with a website is to master SEO. If a website is not performing well from an SEO perspective, potential visitors are not finding it.
SEO is all about getting websites or pages to appear in organic searches. More importantly, the goal is to get a site or page as near to the top as possible. Ideally, you want your site to be listed first when potential visitors search certain keywords.
Here’s the thing: 75% of search engine users never venture beyond the first page of results. So if your site isn’t showing up on that first page, chances are you’re not getting enough traffic. People who do not know your site exists are not finding it through organic search. SEO is designed to change that.
Other Strategies We Utilize
While SEO might be extremely important to digital marketing with a website, there are other strategies that should not be ignored. Each of the following helps to promote a website as a digital marketing tool:
- Social media marketing.
- Content marketing.
- Pay-per-click (PPC) advertising.
All three of these strategies are designed to drive traffic to your website. On social media, you post relevant information and have discussions. The information you put up can link back to your website where visitors can learn more.
Content marketing utilizes both on- and off-site content to drive traffic. Well-developed content not only brings visitors in, but it also cements your organization’s reputation within your field.
As for PPC advertising, it is pretty self-explanatory. Paid ads direct visitors to your website via some sort of landing page. Once on your site, they can be encouraged to make a positive decision about whatever information you are offering.
The point of all of this is to say that you need to get people to your website before you can maximize its effectiveness as a digital marketing tool. If you’re looking for a digital marketing agency in Utah to help you do just that, contact us. We are ready to get on board.
