Website content, and the quality thereof, ultimately determine whether or not consumers have any interest in your site. Content affects how search engines rank your site in its pages. It determines how much traffic is driven to your site and how long visitors hang around after arriving.
To maximize content, we look at a whole host of things:
- Keywords and phrases
- Content relevance
- Grammar, spelling, and syntax
- Content length
- Content title and topic
- Formatting (for written content).
Believe it or not, search engines are now sophisticated enough to tell the difference between quality content and junk. This makes the content on your website even more important.