Website Content

Your website is made of two things: code and content. Code is hidden from view; your visitors cannot see it. What they can see constitutes website content. And as we like to say in our business, content is king. It is the only thing people want when they visit your site.


Do not make the mistake of assuming that all content is presented in the form of blog posts. Nothing could be further from the truth. Content takes many forms, depending on the type of site you operate. Content can be:

  • blog posts
  • news articles
  • videos
  • photographs and graphics
  • customer testimonials
  • product or service descriptions.


Anything that can be directly experienced by website visitors constitutes content. It is the substance of your website. Content is the whole reason your website exists. It is the information you want to get to your customers in ways that are relevant to them.


Creating content for its own sake does little to make a website successful. To maximize its value, content should always be optimized for both search engines and consumers. Optimizing for search engines is the basis of SEO. When we apply SEO techniques to website content, we are optimizing that content so that it ranks as high as possible on search engine results pages (SERPs).

Optimizing for consumers is an entirely different matter. It doesn’t involve choosing the right keywords or requesting that the major search engines crawl your site. Rather, optimizing for consumers is all about giving them relevant information in a usable format. All forms of content can be optimized for the consumer.


Website content, and the quality thereof, ultimately determine whether or not consumers have any interest in your site. Content affects how search engines rank your site in its pages. It determines how much traffic is driven to your site and how long visitors hang around after arriving.

To maximize content, we look at a whole host of things:

  • Keywords and phrases
  • Content relevance
  • Grammar, spelling, and syntax
  • Content length
  • Content title and topic
  • Formatting (for written content).


Believe it or not, search engines are now sophisticated enough to tell the difference between quality content and junk. This makes the content on your website even more important.


Make no mistake about it, junk content is punished by both search engines and website visitors. Your site will never get the traffic you desire if the quality of its content is poor. On the other hand, high quality content enjoys plenty of support from search engines and visitors alike.

For this reason alone, it is worthwhile to turn the development of your website over to SEO professionals. We know what constitutes quality content. We know what search engines are looking for. And as experts in your industry, you can tell us what your customers are looking for. We combine the two to create website content that gets results.

S DiPaoloS DiPaolo
19:50 27 Nov 23
We have worked with WebTek for almost a year and have been extremely happy with of their work they have done for us. They are extremely professional and responsive to any questions we may have at all times, which is a rare find. We have seen amazing results with our SEO and keyword rankings since working with their team. They go above and beyond for their clients to be as thorough as possible in explaining details and reporting. We look forward to a long future with WebTek. We highly recommend them to anyone!
Angela ElmoreAngela Elmore
21:56 29 Jun 23
They did great work for my business. They were professional, attentive and extremely efficient with their work.
Kety LopezKety Lopez
16:43 10 Apr 23
Webtek, has helped me achieved my goals for my practice. They're professional & effective. Oscar is the best!
David MosinskiDavid Mosinski
22:10 28 Mar 23
If you have an e-commerce site and want lower CPC and more sales WebTek is an excellent partner! The team is responsive and will accomplish your business goals!
Webtek has been a great agency partner to work with! They've helped my client's SEO position and strategy immensely. Their packages include everything a scaling business needs. Plus, they're flexible and talented enough to work outside of only WP — which is a huge plus. Strongly recommend Justin, Richard, and the team!
Allison CargillAllison Cargill
17:14 20 Dec 21
Webtek has been excellent to work with, their management of our site and insight in other areas of marketing has been top notch. Very professional, responsive and thorough. We are appreciative of the work they have done and will continue doing business with them.
21:19 28 May 21
I first met Justin and Scott when my e-commerce business was failing due to lack of sales. They did a deep dive on my website, my products, and my industry and made amazing recommendations and implemented a marketing strategy that completely turned the whole thing around. We started selling very quickly with their help and we were nailing our sales targets in no time.I'd recommend Webtek for anyone who wants to grow their business and needs some digital marketing experts added to their team.
Megan TyrrellMegan Tyrrell
12:16 12 May 21
I own a small business in Downtown Salt Lake City, Utah and we have been working with Webtek over the last year. We have seen huge improvements in our online presence. We are in a continual growth pattern and I am really happy with their services. It's been a great experience!

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