Web Design
Maybe you are just getting started with your very first website. Perhaps you have a website you know looks outdated. The professional web designers at WebTek are here to help you design a top-notch website that gets the results your organization deserves.
DIY websites made with what-you-see-is-what-you-get (WYSIWYG) HTML editors were easy to spot. Today, just about anyone can build a pretty website using a drag-and-drop editor and a template. But that is not web design. It is digital-facade creation. WebTek doesn’t design pretty facades. We design aesthetic, effective, and engaging websites. So whether looking for a new build or an overhaul, WebTek is ready to help you reach your web design goals.
WHY COMPETENT WEB DESIGN IS IMPORTANT?
Web design is to online business what architectural design is to construction. You wouldn’t allow someone with no experience and a poor track record to design your home, so why allow an amateur to design your website? Doing so simply makes no sense.
Competent web design is based on three things:
1. User Interface
The website’s user interface (UI) is the content users see on their screens. It is that collection of images, text, etc. and the navigational controls used to work one’s way around the site. The most effective UI allows users to get where they are going quickly, efficiently, and with the desired results.
2. User Experience
As its name suggests, user experience (UX) is quantified by whether or not a website visitor has a positive experience on that site. Research shows that a poor UX encourages site visitors to not hang around very long. If they find the experience unpleasant at any point, they will simply move on to a new site.
3. The Buyer’s Journey
The whole point of a website is to give customers another avenue for doing business with you. Ideally, you want each and every visitor to be a paying customer by the time he or she leaves. Getting customers from homepage to check-out involves leading them through what we call the buyer’s journey. It is unwise to leave this journey up to chance.
All three components of successful web design coalesce around branding. This tells us that branding should be a key element in every aspect of design. Your brand dictates what people think about your company. It also dictates what they think about your website.
THE WEBTEK DIFFERENCE
Quality web design is something we are passionate about. We cut our teeth on web design, and it remains as important today as it was when our company first launched. We want your organization to reap the benefits of quality web design just like we have.
The WebTek difference is found in our core principles of design. We believe websites should be:
- Productive – There’s no point in maintaining a website that is not producing results.
- Easy to Use – Easy-to-use websites hold visitors longer. Difficult websites chase them away.
- Easy on the Eyes – A website that is easy on the eyes is better and creates a better UX.
- Fast and Efficient – Google cares about speed and efficiency. So do we.
- Mobile-Friendly – Speaking of Google, mobility is a big factor for them.
PPC PROCESS
Developing and implementing a PPC campaign is not something we do haphazardly. We want results, so we have to do it right. Our PPC process is as follows:
Introduction
We begin the design process by introducing ourselves and getting to know the client’s industry and target audience.
Creativity
Proper introductions are followed by imagination. We let our creative juices flow as we think of those concepts and ideas that we believe will maximize brand marketing potential.
Architecture
Next, we lay out a plan for site functionality and hierarchy. Architecture is key to a positive UX achieved through efficiency, navigational ease, and speed.
Creation
We take our imaginative ideas and architectural design and combine them in the creation process. This is where a client’s website comes to life.
Testing
New websites are tested and validated through a combination of team members and real web users. Testing results drive further development as a website matures and grows.Introduction
We begin the design process by introducing ourselves and getting to know the client’s industry and target audience.
Creativity
Proper introductions are followed by imagination. We let our creative juices flow as we think of those concepts and ideas that we believe will maximize brand marketing potential.
Architecture
Next, we lay out a plan for site functionality and hierarchy. Architecture is key to a positive UX achieved through efficiency, navigational ease, and speed.
Creation
We take our imaginative ideas and architectural design and combine them in the creation process. This is where a client’s website comes to life.
Testing
New websites are tested and validated through a combination of team members and real web users. Testing results drive further development as a website matures and grows.
Each of the steps includes a number of smaller steps. Every step of the way, we work closely with clients to make sure they are kept in the loop. We ask for client input as well. We will never create a website in isolation and then dump it on the client for them to deal with.
See the Result of Our Process:
WEB DESIGN AND UX/UI
What goes into great user experience (UX)? That depends on the website and its goals. Text-based content dominates the web if, for no other reason than the fact that search engines demand it. Beyond the text-based content, we design websites to take advantage of:
eye-catching graphics
relevant photos
video content
interactive content
Design elements do not end with content. Elements also play into a website’s visual presentation and UX. Thus, we give a great deal of attention to:
Color Palettes
Fonts and Font Sizes
Menus and Links
Site Layout
Internal links
The main elements of a website essentially dictate how visitors interact with it. The easier a site is to use, the better. The more aesthetically pleasing, the more inviting. Our goal for each and every design element is that it enhances the user experience in some way.
Your Website isn’t going to get better on its own.
Contact WebTek to Schedule your Web Design Consultation
