Search engine optimization (SEO) isn’t really an option anymore. If you have a website and you want it to do more than just take up digital space, you need to employ at least a minimal amount of SEO. The question for many businesses is whether to bring in an outside SEO agency.
Failing to put any effort into SEO means leaving your website’s productivity to chance. And with billions of pages now on the internet, your chances are not particularly good. But even a minimal amount of SEO might not be helpful if it’s being handled in-house. That is really the kicker here.
A Highly Specialized Space
Way back when SEO was brand new, search engines were significantly less sophisticated. You could actually rank well on most search engines by doing nothing more than creating content stuffed with keywords. You could even go so far as to write entire paragraphs consisting of nothing but keywords and then hide them using white text on a white background. No one would know you were producing mostly junk because they couldn’t see it.
Search engines are a lot more sophisticated in 2023. Not only that, but the entire internet is also a much more highly specialized space. It is so specialized that even the best SEO practices can ultimately be outdated when Google and its competitors update algorithms.
Without equally specialized training and hands-on experience, keeping up with the evolution is challenging, at best. In-house marketers who only dabble in SEO may not have what it takes to win in the modern environment. Bringing in an outside SEO agency changes things.
We Have to Keep Up as an SEO Agency
We can use our own business as a perfect example. Here at Webtek Digital Marketing, SEO is our foundation. It is the thing on which our agency was founded so many years ago. Here’s the thing: we must keep up with the evolution of the internet if we expect to stay in business. Make no mistake about it; that is exactly what we intend to do.
Our goal is to be the top SEO agency throughout Salt Lake City and the entire state of Utah. We also want to be the top SEO provider in Austin, Texas. We are already an industry leader thanks to our expertise, skills, and ability to adapt.
To be blunt, it’s in our best interests to not only keep up with the internet but also to stay ahead of the SEO game. By making sure our team remains on the cutting edge, we can serve our clients better than the competition. Can you say the same for your in-house SEO staff?
SEO is More Than Just Keywords
Speaking of your in-house SEO staff, we are confident they understand that successful SEO involves more than just choosing keywords. Success absolutely starts with keyword research. But it also involves:
- Link building
- Technical SEO
- PPC advertising
- Content marketing
- Social media SEO.
SEO’s main purpose is to drive traffic that can ultimately be converted to paying customers. It stands to reason that you cannot convert visitors who aren’t coming to your website. So driving traffic obviously rules the day. But again, there is more to it than that.
Do SEO right and you also do a better job of driving qualified traffic. Qualified traffic consists of the types of visitors who are most likely to respond positively to your calls to action. This is one of the things your in-house SEO team might not know. And if that is the case, what else don’t they know? Maybe it’s time to bring in an outside SEO agency.
