You have worked hard to build an ecommerce site from the ground up. You’ve invested in top-notch web development and partnered with an ecommerce agency specializing in SEO and marketing. Things are going well. Yet you cannot seem to break through what appears to be an SEO and marketing ceiling. Could it be that you are fighting against unknown competition?
Step back and consider who your major competitors are. Then consider one more startling fact: not all your competition is necessarily legit. You may be competing against elicit operators selling counterfeit goods. Some of your competitors might have no qualms about employing black hat SEO techniques to gain the upper hand.
That moment you realize not all ecommerce competition is legit is the same moment you commit to always having an ecommerce SEO expert backing you up. It is the moment you realize how much you need a reputable and reliable ecommerce agency that can help you break through the ceiling and overcome even the best efforts being made by your competitors.
Amazon Takes a Stand
How pervasive are illegitimate ecommerce operators? More pervasive than most people know. In recent years, Amazon has put forth a tremendous effort to remove counterfeit goods from its site and to prevent new counterfeiters from opening Amazon accounts. Their efforts have paid off.
The company invested some $1.2 billion to fight counterfeiters. They dedicated more than 15,000 employees to the effort. The results? Over the last couple of years, Amazon has:
- Identified and discarded 7+ million fraudulent products.
- Prevented more than 700k fraudsters from establishing accounts.
- Reduced the number of infringement notices by 30%.
Just the fact that more than seven million counterfeit products were identified and destroyed tells you just how pervasive ecommerce fraud is. So if you are trying to sell online, you aren’t competing exclusively against other reputable retailers like yourself. You are also competing against counterfeiters and fraudsters.
Right and Wrong Ways to Do It
When it comes to ecommerce SEO, there are right and wrong ways to do it. There is white and black hat SEO practices. White hat practices are those approved by the search engines you are targeting. Black hat practices are just the opposite.
The complicated thing about ecommerce SEO is targeting multiple search engines. Of course, you want your website to do well on Google, Bing, Yandex, and so forth. If you are selling on Amazon, your product pages also need to perform well on their on-site search engine.
You need to pay attention to black and white hat practices regardless of the search engines you target. But again, if you sell on Amazon, you’re having to do two different things because you are working with two different types of search engines.
An Agency That Knows Ecommerce
The point to all of this should be pretty clear: succeeding in ecommerce relies heavily on succeeding in the SEO arena. Your organization isn’t the only online seller of the goods you specialize in. There could be hundreds, or even thousands, of others competing in the same space.
Your company isn’t best served by an SEO agency that merely dabbles an ecommerce. What you need is an agency that knows ecommerce inside and out. You need an agency that understands all the intricacies of ecommerce SEO and digital marketing.
Ecommerce is one of our specialties here at Webtek. We invite you to contact us to learn more about how our services can help your ecommerce operation break through the ceiling. Remember, you are not just competing against other honest retailers. Some of your competitors might not be legit.
