Why Your Organization Should Consider Email & PPC Marketing
Modern digital marketing tends to focus on things like SEO, content marketing, video production, and the like. All those things are good and necessary. Yet there are a couple of other strategies that could be just as helpful despite the fact that they are often forgotten about: PPC advertising and email marketing. As a Salt […]
How to Tell If PPC Marketing Is Right for Your Company
Digital marketers have a variety of tools at their disposal. They market with – both on- and off-site. They market by encouraging backlinks, engaging in social media, and sending monthly newsletters. Still another form of digital marketing is known as pay-per-click or PPC marketing. PPC marketing is slightly different from simple PPC advertising. When you […]
How Keyword Research for PPC Can Support Your SEO Strategy
Keyword research is at the core of everything we do here at Webtek Digital Marketing. It is the foundation of all things SEO. Keyword research also plays an indispensable role in effective pay-per-click (PPC) advertising. What if you put both types of keyword research together? You would get better results.