Is PPC Advertising Still Important in 2023

Is PPC Advertising Still Important in 2023 | Webtek Digital Marketing

It has been said in recent years that pay-per-click (PPC) advertising isn’t as important as it once was. After all, the vast majority of all search engine traffic to websites is generated by organic searches. Yet companies continue pouring tons of money into PPC. Does it still matter in 2023? Rather than answer the question […]