How Google’s GA4 Will Impact Marketing Data

How Google's GA4 Will Impact Marketing Data

Google introduced the SEO world to Google Analytics 4 (GA4) some 20 months ago. At the time, GA4 was the latest and greatest iteration of Google Analytics. It was always meant to be a Universal Analytics (UA) replacement, and now Google is on course to actually make this happen. As of July 1, 2023, UA […]