Social Media Management

Organic & Paid Social Media

Social media marketing is important to any business for one simple reason: it is a gold mine of marketing potential. Social sites are used daily by hundreds of millions of people who naturally group themselves together according to shared interests and ideas. There is no faster way to reach your target audience than to engage them on social platforms. Without an active social media presence, your company is missing out on plenty of untapped marketing potential.

Never underestimate the power of social media for growing your business through personal engagement. Remember that the best form of marketing is word-of-mouth. That is exactly what social media provides, just on a much grander scale than speaking to friends face-to-face. Rest assured that a strong and positive social media presence goes a long way toward distinguishing your company from the competition.

GET ON SOCIAL NOW

OUR SOCIAL MEDIA EXPERTS, YOUR SOCIAL MEDIA TEAM

Our social media experts understand that social media is an ever-evolving enterprise. It demands to be fed a very specific diet, a diet based on interactive content that drives customers to your site, encourages them to share their positive experiences with others, and leads to direct recommendations on social platforms. With a positive presence in social media, we then use it for marketing purposes by integrating all of your channels directly with your website. We create interactive content that will drive customers to your site, encourage them to share their positive experiences with others, and lead to direct recommendations from your customers. With WebTek, your organization will reap the benefits of:

WHY BUSINESSES NEED SOCIAL MEDIA?

90%

of social media users have already used social media as a way to communicate with a brand or business.

92%

of all Instagram users say they’ve followed a brand, clicked on their website, or made a purchase after seeing a product/service on Instagram.

43%

of users will research products online via social networks.

It doesn’t make sense to utilize SEO tools that don’t result in a positive return on investment (ROI). Social media is no exception. However, we do not necessarily measure social media ROI financially. Rather, with the right management strategies in play, social media becomes a powerful tool for helping your organization achieve results according to key performance indicators (KPIs). At WebTek, we ultimately measure social media ROI in terms of how it influences:

BRAND AWARENESS

Brand awareness is all about exposure. It is about connecting with your audience so that they recognize your brand and think of it whenever they need the products or services you sell. Social media is the perfect brand awareness tool because of the sheer size of the audience you can reach. Do it right and your brand will be shared from one follower to the next, and the next, and so on.

CUSTOMER RELATIONSHIP DEVELOPMENT

Social media’s strength as a marketing tool is its ability to connect with customers one-on-one. If your social media strategies are effectively engaging with your followers, then your company will naturally reap the benefit of stronger customer relationship development.

SITE TRAFFIC AND VISIBILITY

Ultimately, you want social media users to make it to your website where they are exposed to your products and services. We measure how much traffic social media sends to your site. We also track what people do during every visit, which allows us to better understand if social media followers are becoming paying customers.

SEARCH ENGINE PERFORMANCE

Though social media activity isn’t necessarily high on Google’s list of ranking factors, it still is ranked. As such, a strong social media presence that gets a lot of likes and shares will only enhance organic search engine results.

PPC ADVERTISING

Engaging with pay per click (PPC) ads on social media reinforces website performance. Users who click on ads are redirected to your website where they are introduced to your products and services. The better your ad campaigns, the more traffic they generate.

BRAND AWARENESS

CUSTOMER RELATIONSHIP DEVELOPMENT

SITE TRAFFIC AND VISIBILITY

SEARCH ENGINE PERFORMANCE

PPC ADVERTISING

BRAND AWARENESS

CUSTOMER RELATIONSHIP DEVELOPMENT

SITE TRAFFIC AND VISIBILITY

SEARCH ENGINE PERFORMANCE

PPC ADVERTISING

LET’S LOOK AT YOUR SOCIAL MEDIA STRATEGY

FIRST STEP, GET ON THE RIGHT PLATFORMS

You cannot engage in social platforms if you do not have a presence. Therefore, a comprehensive social media marketing strategy begins with creating pages on all the major platforms:

PAID SOCIAL MEDIA

You can utilize the free aspects of social media to engage with your customers to grow your business. But social media channels also offer opportunities to create paid content. For example, Facebook’s PPC advertising rivals Google’s in terms of its reach. Needless to say that social media PPC represents a dynamic opportunity to target specific users.

PPC advertising is an effective way to utilize marketing dollars by launching ad campaigns that only cost you when people click your ads. This arrangement offers several advantages. First, every penny you spend actually generates action from a potential customer. Second, the success of a PPC campaign offers immediate feedback about how you are doing on social media.

At WebTek Interactive, we make social media a priority for our clients.

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Are you ready

to take your business

to the next level online?

Webtek Digital Marketing

5.0

Based on 13 reviews

review us on

William Sommer

00:10 17 Apr 24

That gave me a job! Super stoked.

S DiPaolo

19:50 27 Nov 23

We have worked with WebTek for almost a year and have been extremely happy with of their work they have done for us. They are extremely professional and responsive to any questions we may have at all times, which is a rare find. We have seen amazing results with our SEO and keyword rankings since working with their team. They go above and beyond for their clients to be as thorough as possible in explaining details and reporting. We look forward to a long future with WebTek. We highly recommend them to anyone!

Angela Elmore

21:56 29 Jun 23

They did great work for my business. They were professional, attentive and extremely efficient with their work.

Kety Lopez

16:43 10 Apr 23

Webtek, has helped me achieved my goals for my practice. They're professional & effective. Oscar is the best!

David Mosinski

22:10 28 Mar 23

If you have an e-commerce site and want lower CPC and more sales WebTek is an excellent partner! The team is responsive and will accomplish your business goals!

Catherine with Treadaway Co.

15:24 06 Feb 23

Webtek has been a great agency partner to work with! They've helped my client's SEO position and strategy immensely. Their packages include everything a scaling business needs. Plus, they're flexible and talented enough to work outside of only WP — which is a huge plus. Strongly recommend Justin, Richard, and the team!

Allison Cargill

17:14 20 Dec 21

Webtek has been excellent to work with, their management of our site and insight in other areas of marketing has been top notch. Very professional, responsive and thorough. We are appreciative of the work they have done and will continue doing business with them.

Chris

21:19 28 May 21

I first met Justin and Scott when my e-commerce business was failing due to lack of sales. They did a deep dive on my website, my products, and my industry and made amazing recommendations and implemented a marketing strategy that completely turned the whole thing around. We started selling very quickly with their help and we were nailing our sales targets in no time.I'd recommend Webtek for anyone who wants to grow their business and needs some digital marketing experts added to their team.

Megan Tyrrell

12:16 12 May 21

I own a small business in Downtown Salt Lake City, Utah and we have been working with Webtek over the last year. We have seen huge improvements in our online presence. We are in a continual growth pattern and I am really happy with their services. It's been a great experience!

Social Media Management

OUR SOCIAL MEDIA EXPERTS, YOUR SOCIAL MEDIA TEAM

Dedicated Account Managers

Custom Social Strategy

Content Calendars

Analytics

WHY BUSINESSES NEED SOCIAL MEDIA?

90%

92%

43%

FIRST STEP, GET ON THE RIGHT PLATFORMS

Facebook

Instagram

YouTube

LinkedIn

Pinterest

Twitter

PAID SOCIAL MEDIA

Are you ready

to take your business

to the next level online?