No SEO or digital marketing strategy is right for every organization. In fact, agencies like Webtek often qualify discussions about our services by saying they aren’t right for everyone. Take PPC marketing. Not every organization would see tangible benefits from employing it.
That said, PPC marketing is right for most organizations. Even if PPC doesn’t directly translate into higher sales and revenue, most organizations can still get something out of it.
1. Easy Entry
One of the most compelling reasons to engage with PPC marketing is easy entry. There are very few, if any, barriers to getting started. Organizations can commit a minimal investment to keyword research, ad creation, and campaign management. A solid PPC campaign can be up and running in a matter of days.
By contrast, a comprehensive SEO strategy can take weeks to plan and implement. It can take several months before an organization starts seeing measurable results. This is not to say that SEO is bad or unworkable. In fact, nothing could be further from the truth. But if an organization is looking for quick entry with few barriers, PPC marketing offers both.
2. Short Term Boost
SEO is a long game. PPC marketing is not. In fact, one of PPC’s greatest advantages is that it gives organizations a short-term marketing boost. Do you need to quickly drive traffic to a brand-new landing page? PPC can do it. Are you running a flash sale to take advantage of a particular holiday? PPC is virtually built for that.
PPC marketing can generate a significant amount of traffic in a very short time. Paired with solid conversion optimization strategies, PPC can also facilitate a sales boost. There is a lot you can do with PPC that is not available through any other SEO or digital marketing strategy.
3. Target With a Vengeance
Next up is the targeting capabilities built into PPC advertising. We love the word ‘granular’ in our industry, and it certainly fits PPC marketing. You can target with a vengeance, so to speak, using very specific keywords to reach limited audiences. You can also utilize remarketing, focus on very narrow demographics, advertise only on specific display networks, and so forth.
Very few digital marketing and SEO tools give you the level of targeting control you get with PPC. Best of all, PPC marketing generates tons of data that can help you be even more specific in your targeting. It clearly shows you what is working and what is not.
4. Marketing Data Is Invaluable
Finally, the data an organization can glean from PPC marketing is invaluable. Its value doesn’t lie only in applying data to future ad campaigns. The data can be leveraged across a company’s entire marketing strategy.
PPC marketing data tells an organization a lot about its customers’ habits. It reveals what motivates people, what piques their interest, and even what they do online. This is all information that can be applied to content marketing, voice search strategies, keyword research, and SEO in general.
It would be inappropriate to conclude a post of this nature without briefly mentioning keyword research. Keywords are the heart and soul of PPC marketing. Not only do they drive consumer response, but they also determine how much an organization pays for its ads. Needless to say, taking advantage of everything PPC marketing has to offer relies very heavily on competent keyword research.
If you would like to know more about how we approach PPC marketing, do not hesitate to ask. Our team is always ready to explain Webtek services and strategies.
