How to Optimize Your Blog Posts for SEO - Hands typing on a laptop keyboard with a 3d pop out that says 'blog'

Business blogging is arguably one of the most underutilized tools in the SEO realm. Is your company utilizing a business blog yet? If not, there is no better time than right now to change that. If your company does have a blog, it is important that all its blog posts be optimized for SEO.

The first thing to understand is just how important a business blog is. Consumer surveys show that more than half of internet users have purchased a product or service after reading a blog post from the company in question. If you want that kind of action on your blog posts, customers need to be able to find them. And finding them requires optimizing blog posts for SEO.

Blog Posts and Search Engines

Blog posts and search engines were made for one another. Having an active and regularly updated blog can help your site rank better by giving search engines more content to look at. The more content your site offers, the better engine algorithms can determine whether your site is the one that users are looking for.

Here are some important things to remember:

  1. Though search engines prefer longer content, create a mixture of short-form and long-form pieces.
  2. Focus on quality. Posts should be well-written, mistake-free, and relevant to your audience.
  3. Blog post topics don’t have to be explicitly about your company’s product or service. Related topics are okay as long as they are of interest to customers.

Speaking of your customers, blog posts are an opportunity to connect with them on a more personal level. Never underestimate the power of that connection. It can lead to higher conversion rates. It can also lead to your content being shared on other platforms, especially social media. Every external share increases a post’s SEO potential by building a link back to your website that search engines can recognize.

On-page SEO Tips for Blog Posts

Finally, let us talk about some actual tips for optimizing your blog posts. None of these are exceptionally technical. If you know some on-page SEO basics, you should be able to implement all these tips for your blog.

We recommend rounding things out with an on-page SEO plugin or tool designed to help you maximize every aspect of site SEO. If you are using a popular content management system, like WordPress for example, you’ll discover there is no shortage of plugins. A good SEO plugin like Yoast or MonsterInsights can help you:

Your company’s blog represents a fantastic way to connect with customers on a more personal level and simultaneously improves search engine performance. Needless to say that both internet users and search engines appreciate quality business blogs. If your company isn’t blogging yet, commit to starting as soon as possible. If your company is already blogging, commit to optimizing each and every post for SEO.

We consider ourselves to be experts in creating and optimizing blog content. If you’re struggling or want to have a team of specialists handle your blog content, contact us to start.