It would be interesting to know how many Webtek clients originally found us by running a search on ‘digital marketing near me’. Our clients have lots of options for digital marketing and SEO services. When they choose to stay local, what is the primary motivation?
Webtek’s two offices are located in Salt Lake City, UT and Austin, TX. We work with a lot of local businesses in both locations. But we also work with clients scattered across the country. So what are the advantages of Salt Lake City and Austin companies working with us rather than going elsewhere? What are the advantages of preferring ‘digital marketing near me’?
Deeper Local Market Knowledge
A fair number of the clients we work with in both Salt Lake City and Austin are local to the two markets. In fact, consumers running ‘near me’ searches are also looking for organizations within their own local areas. So it makes sense that a small business targeting a local audience would prefer to work with a local digital marketing agency.
A local agency has a deeper knowledge of the local market – certainly deeper than an agency located hundreds of miles away. That means something. Messages tailored to a local audience resonate better. And if you know the area well, creating such messages is second nature. That is not the case with marketers in other locales who know nothing about Salt Lake City or Austin.
More Timely Responses
Digital marketing exists in a fast-paced environment whether the landscape is local, regional, or national. The pace at which things move requires marketing agencies to constantly respond to evolving needs. As such, there is an advantage to working with a local agency: more timely responses.
Closer proximity allows local agencies to respond more quickly. They are able to meet urgent business needs in a more timely manner. They are able to respond to local market changes as they occur. On the other hand, distance makes it more difficult for a marketing agency to respond with speed.
For a local business in an industry subject to constant change, working with a local marketing agency could make the difference between success and failure. For our money, local just works better.
The Potential for More Personalized Service
Although there are never any guarantees, choosing a local digital marketing agency increases the chances of receiving more personalized service. A client and its marketing agency being in the same locale encourages personal meetings rather than Zoom calls. It encourages more frequent interaction. It encourages collaboration at local events, more frequent networking, and taking advantage of local opportunities that benefit both.
The more personalized service extends to communication between clients and agencies. Proximity eliminates the challenges of communicating when partners are in different time zones. It removes some of the problems associated with different cultures. Both being in the same local area keeps them on the same page when it comes to communication.
Access to Local Networks
Though there is a lot more about this subject we could cover, the last thing we want to mention is access to local networks. A locally based digital marketing agency offers connections a client may not otherwise have access to. Both can benefit from each other’s network resources to expand their individual reaches. It is a win-win.
If you have run across this post after searching ‘digital marketing near me’, we are glad you found us. Now let us talk about how Webtek can partner with your organization to more effectively reach your audience in Salt Lake City or Austin.
