Internet Marketing for Lawyers and Law Firms
Your clients expect exceptional results from your representation. You should expect the same exceptional results from your SEO service provider. When it comes to legal SEO, there is no room for being second best. The success of your law firm depends on its ability to utilize online resources to drive traffic and bring qualified leads right to your desk.
WHAT IS INTERNET MARKETING FOR LAWYERS AND LAW FIRMS?
Search engine optimization (SEO) is a collection of tools and strategies implemented to take advantage of search engine results pages (SERPs). Why is SEO necessary? Because most web users go to a search engine to look for products and services. If a potential client is going to find your site, it is quite likely his or her journey will begin with a search engine.
Well-crafted, properly implemented white hat SEO strategies are designed to:
- improve search engine rankings
- drive traffic from qualified visitors
- boost online reputation and awareness
- increase brand awareness and loyalty
- enhance the overall user experience
- increase website conversion rates
- encourage regular interaction between service provider and customer.
Never forget that your law office is a business. Your clients are customers. These days, they expect to be treated as such. They expect lawyers to compete for their business just as much as a retail operation or restaurant. If your law firm is not competing online, it is not competing at all.
HOW DO WE MAXIMIZE SEO POTENTIAL?
WebTek’s legal SEO services are rooted in a proven process that utilizes all the latest white hat strategies known to get results from Google, Bing, and other search engines. We focus heavily on Google given that it controls the vast majority of search engine traffic.
Research and Discovery
The first step in any legal case, after initial consultation, is research and discovery. It is our first step as well. Just like you and your team seek to discover all the relevant information about the case at hand, our team seeks to discover everything about your law firm and how it competes within the greater legal industry.
We get to know your areas of specialty. We seek to understand how web users find, use, and experience your site. We research to discover how your site compares with the competition. The more we know, the better equipped we are to improve your site’s performance over time.
Strategic Planning
Good research and discovery gives us a starting point for strategic planning. The strategies we eventually settle on vary from one client to the next, but they can include everything from keyword focused content to getting your law firm listed in local law directories.
Our strategic planning is as important to SEO performance as yours is in the courtroom. Without a plan, the chances of failure are higher. We have no intention of failing, so we plan diligently. We also keep our clients in the loop. We depend on their feedback as we craft and implement a strategic plan.
On-Page SEO
Just about every strategic plan includes on-page SEO strategies designed to improve how each page on the client’s site performs on search engine results pages (SERPs). Site optimization generally begins with in-depth keyword research. Why? Because keywords are still the primary means by which search engine algorithms understand page content.
We research the most used keywords in the legal industry. We seek to discover those that our client’s competitors already rank well for, as well as underutilized keywords we could take advantage. In addition to keyword research, on-page SEO also addresses:
- Site navigation
- Page load times
- User experience (UX)
- User interface (UI)
- Internal links
- Outbound links
- Site responsiveness
- Title, description, and image tags.
- On-page SEO is all about ensuring that search engines can make sense of what is found on a particular page. The more relevant and detailed information we can provide, the better a site will rank on SERPs.
Content Creation
There is an unwritten rule in the SEO industry that says, ‘content is king’. Here at WebTek, we fully embrace that rule without apology. After all, what is a web page if not a content displaying container? Your website needs relevant and helpful content or there is no incentive for potential clients to visit.
Our content creation team is made up of experts with decades of combined experience. They know how to craft search engine friendly content that is also appealing to website visitors. From blog posts to guest posts and white papers to case studies, expertly crafted content improves search engine ranking and client loyalty.
Link Building
Search engine algorithms are not human brains. Therefore, they cannot understand website content and relevance in the same way people do. They rely on analyzing data. To that end, links give search engine algorithms more understanding. Our legal SEO services take advantage of both internal and outbound links on-site, as well as backlinks from other sites.
Link building is important because it creates associations between similar websites in similar industries. Search engine algorithms rely on these links to measure relevance and authority. As such, a big part of legal SEO is to use link building strategies to increase a law firm’s authority in their areas of specialty.
Strong internal and outbound links increase authority through a combination of on-site content and linking to other trusted sites. Backlinks increase authority when they come from reputable sites. All three types of links improve search engine performance dramatically.
Local SEO (Link to local SEO page)
Some SEO agencies put very little effort into local search. We think that this is a bad move, especially where legal SEO is concerned. Potential clients are generally seeking legal representation in their local areas. They want their attorneys to live and work in the same town. They want a local office they can visit if necessary. All of this adds up to potential clients asking Google questions like, “Where can I find an attorney near me?”
We make local SEO a priority for law firms. We do so by creating content with local references, getting clients law firms listed in local directories, and utilizing online citations.
Data Analytics
We tie everything together with comprehensive data analytics that take a look at just about every aspect of a website’s performance. Our data analytics tools can tell us how many people visit your website daily. They can tell us how long clients spend on your page as well as what they do throughout their visit.
We utilize data analytics to measure how well certain keywords perform. We use them to measure the effectiveness of paid advertising campaigns, off-site guest post content, on-site blog posts, and so forth. All of the data we collect and analyze is used to improve performance over time.
Research and Discovery
The first step in any legal case, after initial consultation, is research and discovery. It is our first step as well. Just like you and your team seek to discover all the relevant information about the case at hand, our team seeks to discover everything about your law firm and how it competes within the greater legal industry.
We get to know your areas of specialty. We seek to understand how web users find, use, and experience your site. We research to discover how your site compares with the competition. The more we know, the better equipped we are to improve your site’s performance over time.
Strategic Planning
Good research and discovery gives us a starting point for strategic planning. The strategies we eventually settle on vary from one client to the next, but they can include everything from keyword focused content to getting your law firm listed in local law directories.
Our strategic planning is as important to SEO performance as yours is in the courtroom. Without a plan, the chances of failure are higher. We have no intention of failing, so we plan diligently. We also keep our clients in the loop. We depend on their feedback as we craft and implement a strategic plan.
On-Page SEO
Just about every strategic plan includes on-page SEO strategies designed to improve how each page on the client’s site performs on search engine results pages (SERPs). Site optimization generally begins with in-depth keyword research. Why? Because keywords are still the primary means by which search engine algorithms understand page content.
We research the most used keywords in the legal industry. We seek to discover those that our client’s competitors already rank well for, as well as underutilized keywords we could take advantage. In addition to keyword research, on-page SEO also addresses:
- Site navigation
- Page load times
- User experience (UX)
- User interface (UI)
- Internal links
- Outbound links
- Site responsiveness
- Title, description, and image tags.
- On-page SEO is all about ensuring that search engines can make sense of what is found on a particular page. The more relevant and detailed information we can provide, the better a site will rank on SERPs.
Content Creation
There is an unwritten rule in the SEO industry that says, ‘content is king’. Here at WebTek, we fully embrace that rule without apology. After all, what is a web page if not a content displaying container? Your website needs relevant and helpful content or there is no incentive for potential clients to visit.
Our content creation team is made up of experts with decades of combined experience. They know how to craft search engine friendly content that is also appealing to website visitors. From blog posts to guest posts and white papers to case studies, expertly crafted content improves search engine ranking and client loyalty.
Link Building
Search engine algorithms are not human brains. Therefore, they cannot understand website content and relevance in the same way people do. They rely on analyzing data. To that end, links give search engine algorithms more understanding. Our legal SEO services take advantage of both internal and outbound links on-site, as well as backlinks from other sites.
Link building is important because it creates associations between similar websites in similar industries. Search engine algorithms rely on these links to measure relevance and authority. As such, a big part of legal SEO is to use link building strategies to increase a law firm’s authority in their areas of specialty.
Strong internal and outbound links increase authority through a combination of on-site content and linking to other trusted sites. Backlinks increase authority when they come from reputable sites. All three types of links improve search engine performance dramatically.
Local SEO (Link to local SEO page)
Some SEO agencies put very little effort into local search. We think that this is a bad move, especially where legal SEO is concerned. Potential clients are generally seeking legal representation in their local areas. They want their attorneys to live and work in the same town. They want a local office they can visit if necessary. All of this adds up to potential clients asking Google questions like, “Where can I find an attorney near me?”
We make local SEO a priority for law firms. We do so by creating content with local references, getting clients law firms listed in local directories, and utilizing online citations.
Data Analytics
We tie everything together with comprehensive data analytics that take a look at just about every aspect of a website’s performance. Our data analytics tools can tell us how many people visit your website daily. They can tell us how long clients spend on your page as well as what they do throughout their visit.
We utilize data analytics to measure how well certain keywords perform. We use them to measure the effectiveness of paid advertising campaigns, off-site guest post content, on-site blog posts, and so forth. All of the data we collect and analyze is used to improve performance over time.
Research and Discovery
The first step in any legal case, after initial consultation, is research and discovery. It is our first step as well. Just like you and your team seek to discover all the relevant information about the case at hand, our team seeks to discover everything about your law firm and how it competes within the greater legal industry.
We get to know your areas of specialty. We seek to understand how web users find, use, and experience your site. We research to discover how your site compares with the competition. The more we know, the better equipped we are to improve your site’s performance over time.
Strategic Planning
Good research and discovery gives us a starting point for strategic planning. The strategies we eventually settle on vary from one client to the next, but they can include everything from keyword focused content to getting your law firm listed in local law directories.
Our strategic planning is as important to SEO performance as yours is in the courtroom. Without a plan, the chances of failure are higher. We have no intention of failing, so we plan diligently. We also keep our clients in the loop. We depend on their feedback as we craft and implement a strategic plan.
On-Page SEO
Just about every strategic plan includes on-page SEO strategies designed to improve how each page on the client’s site performs on search engine results pages (SERPs). Site optimization generally begins with in-depth keyword research. Why? Because keywords are still the primary means by which search engine algorithms understand page content.
We research the most used keywords in the legal industry. We seek to discover those that our client’s competitors already rank well for, as well as underutilized keywords we could take advantage. In addition to keyword research, on-page SEO also addresses:
- Site navigation
- Page load times
- User experience (UX)
- User interface (UI)
- Internal links
- Outbound links
- Site responsiveness
- Title, description, and image tags.
- On-page SEO is all about ensuring that search engines can make sense of what is found on a particular page. The more relevant and detailed information we can provide, the better a site will rank on SERPs.
Content Creation
There is an unwritten rule in the SEO industry that says, ‘content is king’. Here at WebTek, we fully embrace that rule without apology. After all, what is a web page if not a content displaying container? Your website needs relevant and helpful content or there is no incentive for potential clients to visit.
Our content creation team is made up of experts with decades of combined experience. They know how to craft search engine friendly content that is also appealing to website visitors. From blog posts to guest posts and white papers to case studies, expertly crafted content improves search engine ranking and client loyalty.
Link Building
Search engine algorithms are not human brains. Therefore, they cannot understand website content and relevance in the same way people do. They rely on analyzing data. To that end, links give search engine algorithms more understanding. Our legal SEO services take advantage of both internal and outbound links on-site, as well as backlinks from other sites.
Link building is important because it creates associations between similar websites in similar industries. Search engine algorithms rely on these links to measure relevance and authority. As such, a big part of legal SEO is to use link building strategies to increase a law firm’s authority in their areas of specialty.
Strong internal and outbound links increase authority through a combination of on-site content and linking to other trusted sites. Backlinks increase authority when they come from reputable sites. All three types of links improve search engine performance dramatically.
Local SEO
Some SEO agencies put very little effort into local search. We think that this is a bad move, especially where legal SEO is concerned. Potential clients are generally seeking legal representation in their local areas. They want their attorneys to live and work in the same town. They want a local office they can visit if necessary. All of this adds up to potential clients asking Google questions like, “Where can I find an attorney near me?”
We make local SEO a priority for law firms. We do so by creating content with local references, getting clients law firms listed in local directories, and utilizing online citations.
Data Analytics
We tie everything together with comprehensive data analytics that take a look at just about every aspect of a website’s performance. Our data analytics tools can tell us how many people visit your website daily. They can tell us how long clients spend on your page as well as what they do throughout their visit.
We utilize data analytics to measure how well certain keywords perform. We use them to measure the effectiveness of paid advertising campaigns, off-site guest post content, on-site blog posts, and so forth. All of the data we collect and analyze is used to improve performance over time.
HOW QUICKLY DOES LEGAL SEO WORK?
When your law firm takes on a new case, do you promise clients quick results? Of course not. Even the easiest cases take time to resolve. Clients should be in it for the long haul. Legal SEO is no different. It is not an overnight solution to an ongoing problem.
With millions of new web pages being published daily, it goes without saying that the vast majority will never be found through a search engine. Our job at WebTek is to make sure that your site appears on the first page of organic search results whenever a potential customer searches keywords related to your services.
This takes time to accomplish. You will not see results in a day or a week. You should start seeing results within a month, and those results should gradually improve over time. Simply put, legal SEO is a long-term enterprise. Though it takes time, it pays off in the end.
When we do our job, our legal clients end up with more traffic to their sites. But we do not deliver just any traffic. We deliver qualified traffic consisting of visitors who have a definite need for the services being offered. Qualified visitors equate to more opportunities to find qualified cases.
DO WE USE PAID ADVERTISING?
A quick word about paid advertising and legal SEO: paid advertising is always on the table when we develop an SEO campaign. It has its place in the legal arena. When appropriate, the WebTek team works with clients to develop pay-per-click (PPC) campaigns for both search engines and social media outlets.
We might find other paid advertising opportunities as well. For example, banner ads placed on industry relevant websites can be considered. Ad placements on referrer sites is another option. In a nutshell, we utilize paid advertising when it is appropriate. However, we put most of our effort into organic search results as that tends to be where the best results are achieved.
Does your law firm have a website? If so, is it performing as well as you expect? Poor performance may be the result of poor or nonexistent SEO strategies. If you are ready to make a change, contact us here at WebTek. Our expert team is standing by to assist with the latest in Internet Marketing for Lawyers and Law Firms.
