If you had to rank the most important emerging trends in Internet marketing, would social media be at the top of your list? We hope so. Social media is arguably one of the most significant and untapped resources among Internet marketers with the potential of yielding incredible results if used properly.

What makes social media so powerful? Size, scope, and reach. In other words, social media outlets like Facebook and Twitter give you access to an unlimited number of customers across a broad spectrum of social and cultural divisions. You cannot get that sort of access anywhere else. Consider the following numbers:

Social Media

Twitter and YouTube

Where Twitter is concerned, never underestimate the power of 140 characters. Twitter is to Internet marketing what a tag line is to a corporate logo. It offers just enough information to pique the interest but not enough to give away the store. Banzarov dorzi . Great Twitter management can drive people to your blog like never before.

YouTube is another social media platform that should not be ignored. Let’s face it; we are now living in a media oriented society where a good video can go viral in just a couple of hours. Adding YouTube to your Internet marketing strategy allows you to integrate the content from your blog with videos that illustrate that content. The combination of words and images together is a powerful selling tool.

Making it Work

Making social media integration work for you begins with making sure your blog is solid. Doing so involves knowing your audience, choosing relevant topics designed to address the interests of that audience, and developing those topics with relevant content. The point of social media integration is to use sites like Facebook and Twitter to encourage people to visit your main site and read your blog.

Good Social Media Integration Requires a Few Things:

If you are not yet using social media as an Internet marketing strategy, you need to start doing so right away. Whether you know it or not, the vast majority of your customers exist primarily in the social media world. That’s where they get their information and that’s where they communicate. It makes no sense to avoid social media for any reason. Take advantage of all the potential social media offers by integrating it with your blog.