Companies in the industrial sector tend to look at their websites a bit differently. Rather than marketing tools, they tend to see their sites as digital business cards that provide just enough vital information to potential customers who might want to contact them. What many do not understand is that a website can do so much more.
Is your company involved in manufacturing, chemicals, industrial design, etc.? If so, does the team responsible for your website and online marketing do what they do based on tried-and-true SEO principles? SEO is as important for your company as any other. Your company’s online marketing efforts will fail or succeed based on how well SEO is implemented.
Keyword research and analysis
Website and competitor auditing
Link building
Content creation
PPC ad campaigns
Social media SEO
Website design
Data analytics.
Think of SEO in terms of whatever your company specializes in. Your product or service is more complex than most of your customers know. Whatever you do is not accomplished in a single step. There are multiple steps and components that must all come together to create success. SEO works the same way. You cannot succeed in the digital marketing game just by putting up a website and hoping web users find it.
SEO for companies in the industrial sector is broken down into two primary categories: organic search engine optimization and search engine marketing (SEM). Every successful SEO campaign starts with organic results. Allow us to explain why.
Organic search engine results are the results that are returned in the main body of search engine results pages (SERPs) when you run a search on a particular keyword. They are not paid advertisements or paid links. Most importantly, organic search results drive more than half of all internet traffic.
If customers are not finding your website through organic search results, they are probably not finding it at all. And if they are not finding it, your website is not generating enough leads. That is what it boils down to for industrial sector businesses.
You are not looking to make online sales; you’re looking to generate leads your sales force can follow up on.
Here at WebTek, organic search engine optimization is a long-term strategy.
We focus less on immediate results and more on long-term performance.
We do that through several key strategies:
Your website's content largely determines how many leads it generates. A site with little content will generate few leads. On the other hand, a site with lots of valuable and relevant content will invite potential customers to want to know more.
Our keyword research reveals what keywords are most popular in any given field. We work to compete for them, but we work harder to compete for the less popular ones. This plays into the long-term strategy of keeping your site relevant over the long term.
Backlinks are important to any organic SEO strategy. However, they are especially critical to industrial enterprises inasmuch as most industrial sector companies are business-to-business (B2B) enterprises. Solid backlinks create a strong reputation that can generate leads.
Results
We measure the success of our industrial SEO efforts by total traffic volume and new leads generated. If we can bring more potential customers to you, we are simultaneously giving you the opportunity to turn leads into paying customers. That is what it’s all about.
Successful SEO for industrial companies certainly leans heavily on a long-term organic search engine strategy. Still, we do not ignore marketing. SEM is the science of using certain tools, like pay-per-click (PPC) advertising and social media outreach, to sell.
As B2B enterprises, industrial companies are generally not looking to make direct sales online. But they still need to sell their products and services. We help them do that through search engine marketing. One of our primary strategies in this regard is PPC advertising.
Google is the main arena for PPC advertising. They offer two different ways to do it, both of which we can discuss with your team as we devise an SEO strategy for your company. Social media also offers some dynamic PPC opportunities as well.
PPC is a cost-effective way to target a specific audience and stay within your budget. Its secret is found in the name itself. With PPC advertising, you only pay when people click your ads. Every click generates some sort of response from a potential customer. Thus, every penny you spend on PPC is spent on action.
In addition to PPC and social media, we look at other ways to market industrial clients, including:
We look for every opportunity we can find to place paid ads designed to drive traffic. When we combine effective PPC with high quality content we can generate more leads.
Do we have your attention? Good. It’s time to take all of this introductory information and put it into action. The place to start is with an initial SEO audit of your existing site. A comprehensive audit tells us how your site is performing now, how it has performed in the past, and what we can do to make it perform better in the future.
Our site audits are conducted by SEO specialists who take an in-depth look at every aspect of site performance. We look at:
content volume and quality
keyword usage
website architecture
responsive design
page load times
user interface (UI)
internal and outbound links.
internal and outbound links.
Once we have a good idea of how your website is performing, we can start developing strategies for improving it. We can also take a look at competitor websites as well. Why do this? Because analyzing competitor sites tells us what they are doing right and what they are doing wrong. We can learn from both.
A site audit is followed by research. Our specialists put the time and effort into thoroughly understanding your site, its marketing potential, and how we can best utilize SEO tools to achieve your goals. We also put time and effort into researching your industry. We want to know as much as we can about it so that we can effectively work on your behalf.
From there, we move into:
keyword analysis
content creation
link building
social outreach
We tie everything together with data and analytics. Our system tracks website results across a full variety of key performance indicators, then compile everything in reports that tell us exactly where we are. We use the data to formulate each successive step in an ongoing SEO strategy.
We get the fact that you have plenty of choices for SEO and SEM. We also believe that WebTek is your best bet for industrial SEO, particularly if your company is located in the Salt Lake City region. We are local to Salt Lake City, so we know how to get strong local results.
Above and beyond local, WebTek is your best bet because:
We get the fact that you have plenty of choices for SEO and SEM. We also believe that WebTek is your best bet for industrial SEO, particularly if your company is located in the Salt Lake City region. We are local to Salt Lake City, so we know how to get strong local results.
Above and beyond local, WebTek is your best bet because:
Your website's content largely determines how many leads it generates. A site with little content will generate few leads. On the other hand, a site with lots of valuable and relevant content will invite potential customers to want to know more.
Our keyword research reveals what keywords are most popular in any given field. We work to compete for them, but we work harder to compete for the less popular ones. This plays into the long-term strategy of keeping your site relevant over the long term.
Backlinks are important to any organic SEO strategy. However, they are especially critical to industrial enterprises inasmuch as most industrial sector companies are business-to-business (B2B) enterprises. Solid backlinks create a strong reputation that can generate leads.
SEO is not just for e-commerce businesses. It’s not just for business-to-consumer (B2C) enterprises looking to sell products and services directly. SEO is just as relevant and necessary for companies in the industrial sector. Your company cannot afford to ignore it.
If your website is not generating the kinds of leads you are looking for, it is time to do something about it. Contact us to learn more about how industrial digital marketing can help. Let us work together to give your website long-term value that generates leads and stays ahead of the competition. Your company deserves nothing less.
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