As a digital marketing agency in Salt Lake City, we take what we do very seriously. Over the years, we have witnessed firsthand how SEO and digital marketing have changed. One of the most important lessons we have learned is that digital marketing is a team effort – especially as we look to 2025 and beyond.
Why is it a team effort? Because both the internet and digital marketing channels continue to evolve and expand. Today’s digital marketing is not our grandparents’ legacy marketing. We are dealing with the same principles the previous generations dealt with, but on a global and digital scale. Simply put, there is a whole lot more to marketing in 2025 than there was in 1925.
Core Digital Marketing Teams
Digital marketing firms come in all shapes and sizes, as it were. Our agency in Salt Lake City represents one of two offices under the Webtek brand. We have a second office in Austin, Texas. Between both offices, we have multiple teams specializing in various aspects of digital marketing.
Regardless of size and scope, every successful digital marketing agency has a few core teams. Those teams are:
- Team SEO – The SEO team focuses mainly on organic search visibility. The team handles keyword research, tracking and performance, content optimization, on and off-site optimization, etc.
- Team Content – The content team is responsible for both on- and off-site content. They are a team of writers, editors, and content creators responsible for generating everything from blog posts to product copy.
- Team Social – The social media team is responsible for reaching an organization’s audience on platforms like Facebook and X.
- Team Advertising – The advertising and sales team manages paid media responsibilities. They are media buyers, campaign managers, and PPC specialists.
- Team Analytics – The analytics team is responsible for tracking, analyzing, and reporting on performance. They are especially adept at gathering and analyzing data. Their reporting is critical to effective digital marketing.
As you might imagine, teams can overlap at times. You can also have team members active on multiple teams at once. It really depends on the size and nature of the digital marketing agency. The most important thing to note is the sheer number of responsibilities involved in digital marketing. Effective digital marketing is no simple task.
The Supporting Teams
A digital marketing firm looking to go above and beyond things like SEO, content marketing, and social media can offer other services as well. For example, Webtek Digital Marketing offers additional services, like web development. Additional services require supporting teams.
A typical supporting team is the design and creative team. This is a group of graphic and visual arts designers whose expertise in creating visually appealing content can make an enormous difference. The design and creative team zeros in on each marketing channel and figures out how to make both content and messaging appealing to channel users.
The web development team is another team that works in support of the core teams. This team manages website development, design, and maintenance. It is made up of both web developers and technical experts.
Some digital marketing agencies have a dedicated email marketing team. Email marketing can be an entity unto itself, between developing and executing campaigns and figuring out the best ways to take advantage of what email offers.
Teams for Your Organization
We have laid out all the teams you might expect to encounter working with a full-service digital marketing agency. However, every agency is slightly different. Some are larger than others. Some are more focused in their approach while others are more broad. The key for any organization looking to hook up with a digital marketing agency is to find one that fits.
If you were to hire a digital marketing agency, what would you be looking for? Some of our clients have their own web development team that handles everything relating to web design and maintenance. They don’t need us to manage that part for them. Their biggest concerns are SEO and content marketing.
We have other clients that rely on us for web development, SEO, and PPC advertising. They create all their own content. Then there are those clients that hire us to do everything. We are happy to customize services to each client’s needs.
The Benefits of Hiring Professionals
Webtek Digital Marketing exists to help organizations make the most of the online world to build and grow their businesses. The fact is that neglecting marketing makes competing more challenging. If you want your organization to succeed, you need to market. The big question is how the management team chooses to go about it.
Plenty of organizations handle marketing in-house. They hire a few marketing professionals and let them work their magic. In-house marketing works for some organizations but not for others. If it doesn’t work for your organization, have you considered hiring professionals?
Bringing in a digital marketing agency offers plenty of benefits:
- Expertise – Agency team members are experts in their particular disciplines. You get expert keyword research, expert content creation, etc. As quickly as the internet and digital marketing evolves, expertise is priceless.
- Integration – Because digital marketing agencies employ teams of specialists, every aspect of the digital marketing ecosystem is integrated. You are not dealing with separate aspects and trying to knit them together cohesively.
- Perspective – A professional digital marketing agency has one goal: your success. You get a professional perspective that isn’t colored by personal bias, a perspective capable of making difficult decisions.
- Efficiency – Agencies tend to be more efficient at digital marketing because it’s all we do. Our efficiency lets your team forget about marketing so you can do whatever your organization specializes in.
As a digital marketing agency in Salt Lake City, we take great pride in helping clients throughout the state of Utah realize their marketing goals. We are proud of our efforts in Austin as well. If you have been looking to hire a digital marketing agency, we would love to speak with you.
