Digital Press Releases

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Building strong brand awareness is all about getting your organization out there. It involves building solid relationships, establishing long-lasting connections, and influencing media. These are all things we seek to accomplish through digital press releases. Through PR writing and syndication, we put your products and services in front of those who most need to see them.

Digital press releases are similar to traditional press releases in some ways, but quite different in others. They are similar in terms of their intent: to inform your audience of relevant information regarding your business, your staff, etc. What makes them different is the distribution model.

DISTRIBUTING PRESS RELEASES ONLINE

In the days before the internet, written press releases were distributed to local and national media outlets by way of printed documents. One had to be careful to choose the right outlets because resources were limited. Reaching hundreds of outlets with a single submission was impractical, at best. Today, we distribute digital press releases online.

Online syndication allows us to place press releases with targeted distributors. Those distributors know exactly where to place press releases for maximum exposure. The result is a more targeted press release being put in front of those people and organizations most likely to benefit from it.

ADITIONAL SEO BENEFITS

The primary goal of the press release has not changed in the digital era. Its main role is to disseminate newsworthy information about your organization. But thanks to digital distribution, there is an added benefit the press releases of old did not offer: improved SEO performance.

At WebTek, we craft press releases with the knowledge that digital syndication equals online publishing. As such, every published press release represents yet another opportunity to strengthen SEO. Every published piece as an opportunity to drive more traffic and convert more visitors.

With that in mind, we pay attention to the following when creating press releases:

Targeted keywords
Topical relevance
Inbound link potential
Content quality
Proper structure.

Though there are multiple ways to structure press releases, it is not a free-for-all. Press releases are expected to follow a basic format. Those that do not instantly lose credibility. This is why it is so important to have an experienced writer handle your press releases.

KEEPING SEARCH ENGINES HAPPY

A big part of our digital press release service is crafting press releases that keep search engines happy. Understand that modern search algorithms can distinguish between quality content and junk. They can tell the difference between a genuine press release and one that is nothing more than sales copy. And make no mistake about it, search engines punish sales copy passed off as a press releases.

Digital press releases are the best tool we have for disseminating important organizational news through online syndication. If you have important news you want to get out, we invite you to contact us. Let us talk about how our press release service can increase your exposure by putting your news in front of those who really need to see it.

Webtek Digital Marketing

5.0

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William Sommer

00:10 17 Apr 24

That gave me a job! Super stoked.

S DiPaolo

19:50 27 Nov 23

We have worked with WebTek for almost a year and have been extremely happy with of their work they have done for us. They are extremely professional and responsive to any questions we may have at all times, which is a rare find. We have seen amazing results with our SEO and keyword rankings since working with their team. They go above and beyond for their clients to be as thorough as possible in explaining details and reporting. We look forward to a long future with WebTek. We highly recommend them to anyone!

Angela Elmore

21:56 29 Jun 23

They did great work for my business. They were professional, attentive and extremely efficient with their work.

Kety Lopez

16:43 10 Apr 23

Webtek, has helped me achieved my goals for my practice. They're professional & effective. Oscar is the best!

David Mosinski

22:10 28 Mar 23

If you have an e-commerce site and want lower CPC and more sales WebTek is an excellent partner! The team is responsive and will accomplish your business goals!

Catherine with Treadaway Co.

15:24 06 Feb 23

Webtek has been a great agency partner to work with! They've helped my client's SEO position and strategy immensely. Their packages include everything a scaling business needs. Plus, they're flexible and talented enough to work outside of only WP — which is a huge plus. Strongly recommend Justin, Richard, and the team!

Allison Cargill

17:14 20 Dec 21

Webtek has been excellent to work with, their management of our site and insight in other areas of marketing has been top notch. Very professional, responsive and thorough. We are appreciative of the work they have done and will continue doing business with them.

Chris

21:19 28 May 21

I first met Justin and Scott when my e-commerce business was failing due to lack of sales. They did a deep dive on my website, my products, and my industry and made amazing recommendations and implemented a marketing strategy that completely turned the whole thing around. We started selling very quickly with their help and we were nailing our sales targets in no time.I'd recommend Webtek for anyone who wants to grow their business and needs some digital marketing experts added to their team.

Megan Tyrrell

12:16 12 May 21

I own a small business in Downtown Salt Lake City, Utah and we have been working with Webtek over the last year. We have seen huge improvements in our online presence. We are in a continual growth pattern and I am really happy with their services. It's been a great experience!