We do a ton of keyword research just to make sure that the Webtek website performs well. One of the best-performing longtail keywords for us is ‘digital marketing near me‘. Perhaps you own a Salt Lake City, Utah business. You have run the search yourself, though you aren’t sure you’re ready to start paying for digital marketing services.
We get it. Paying for marketing means yet another budget item to account for. But we also think it is well worth your while. Granted, we are a digital marketing agency, but we still need to market ourselves. We know that failing to market means not competing well.
We get the fact that you can handle digital marketing in-house. Plenty of Utah businesses do just that. But there are advantages to hiring that ‘digital marketing agency near me’. There are big reasons to pay for professional services. Here are just five of them:
1. Digital Marketing Isn’t Your Business
Unless digital marketing is your business – in which case, you wouldn’t need our services anyway – you and your team specialize in something else. That something else is where you should be focusing the majority of your time, resources, and energy. Your entire team should be focused on being the best at whatever you do. That is hard if you are having to put significant resources into digital marketing.
Digital marking isn’t easy. It is also not a one-time thing. It is an ongoing enterprise that requires a certain body of knowledge and a particular skill set. We have both at Webtek.
2. A Better Return on Investment
There is always a temptation in our business to say that hiring a digital marketing agency ultimately saves money. We don’t know if that is true in every case. Why? Because companies can actually put an awful lot of money into digital marketing. So perhaps a better way to make the point is to say that you tend to get a better return on your investment when you pay professionals.
Every dollar you spend on digital marketing is precious. Don’t you want to maximize your ROI? Of course you do. But you might not be doing so if you are handling digital marketing in-house.
3. The Internet Continues Evolving
Prior to the internet, legacy advertising strategies tended to evolve slowly. They didn’t have to evolve quickly because buyer habits also didn’t change quickly. That is no longer the case. The internet is evolving at break next speed and with it, so do buyer habits and preferences. Paying for digital marketing is one way to guarantee that your organization’s marketing efforts are keeping up.
4. Local Marketing Matters
The majority of businesses searching for ‘digital marketing near me’ rely heavily on locally based customers. Many of them only serve local clients. As such, local SEO and marketing strategies are critical to success. In-house digital marketing teams don’t necessarily know how to market to local audiences online. They try to employ a legacy mindset, which obviously doesn’t work. Paying for service from a company that knows that local marketing strategies are a better idea.
5. When They Succeed, So Do You
A digital marketing agency’s success relies heavily on the success of its clients. So when your agency succeeds, so do you. It is in the agency’s best interests to make sure its efforts mean more sales for you. That is obviously a good thing. Make sense?
If you have been searching for ‘digital marketing near me’ but haven’t pulled the trigger yet, now is as good a time as any. Contact Webtek for services in Salt Lake City, UT, or Austin, TX.
