Does Your Digital Marketing Agency Hit Every Available Channel?
At some point in your organization’s past, the decision was made to partner with a digital marketing agency. Smart move. Fast forward to where you
You’ve got digital marketing questions, and we’ve got all the information you need. From social media to link building, content-creation tips to industry-specific suggestions, we’re happy to spread the knowledge and help where we can. Scroll through to find the resources that will enable your business to thrive in the digital marketplace.
At some point in your organization’s past, the decision was made to partner with a digital marketing agency. Smart move. Fast forward to where you
If you run an ecommerce operation that relies substantially on email marketing, be aware that both Gmail and Yahoo are implementing tighter controls from 2024,
Is your company just getting into search engine optimization (SEO) for the first time? If so, there is a good chance that local SEO will
Digital marketers have a variety of tools at their disposal. They market with – both on- and off-site. They market by encouraging backlinks, engaging in
Search engine optimization (SEO) is pretty much a numbers game. That may sound like an oversimplified explanation, but it is the truth. SEO is about
Autumn’s arrival signals the need to start thinking about the seasonal e-commerce shopping season. Even if your business is not directly involved in retail, seasonal opportunities should not be taken lightly. Making the most of the period between mid-October and early January starts with preparation. Now is the time to get preparations underway.
We recently published a blog post discussing how to avoid chasing vanity metrics in your SEO strategies. Vanity metrics are metrics that are meaningless to your particular goals. There is something similar in digital marketing: meaningless key performance indicators (KPIs). It goes without saying that companies need to find the right KPIs to guide their digital marketing efforts.
Metrics are everything in the SEO world. Whether we are dealing with a new client who found this by searching for ‘local SEO services near me’ or a client that has been with us long enough to have undergone regular SEO and website audits, metrics are the measurement of our success as an agency. But here is the thing: success requires tracking the right metrics.
If your company works with a digital marketing agency to get your products and services in front of consumers, we are willing to bet that you also have an overall marketing strategy that encompasses multiple approaches. How about email marketing? Is it one of your company’s approaches? Is it part of your company’s overall digital marketing strategy?
Searching for ‘local SEO services near me’ is pretty common. On the other hand, there are plenty of companies in need of SEO services but choose to work with providers not located in their local areas. We cannot say whether that’s right or wrong. But we will say this: a local firm is a better bet when your main focus is local SEO.
Let us open this post with a very direct question: Who currently handles your company’s website? Is it your SEO provider? Or maybe you have
Digital marketing and SEO experts may obsess over Google from time to time, but there is a good reason for it. Google offers plenty of
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